Chocolate Prices Skyrocketing: St. Augustine's Sweet Treats at Risk!
Rising cocoa prices impact sweet treat availability in St. Augustine Beach, affecting local chocolate shops in 2025.

Chocolate Prices Skyrocketing: St. Augustine's Sweet Treats at Risk!
As the summer sun shines brightly over Florida, a cloud looms over the chocolate industry, particularly in our coastal towns like St. Augustine. Residents may soon find themselves grappling with two unwelcome companions — high prices and dwindling supplies of their beloved sweet treats. The uptick in chocolate demand coupled with flagging cocoa yields is sending ripples through the local market, affecting candy lovers everywhere.
The latest report from Jax Today reveals that chocolate shops in Northeast Florida are already feeling the pinch. At popular local spots like Passport Sweets, prices for treats are on the rise. Once priced at $3.29, the Milka bar has jumped to $3.99, while prices per bar have also seen a 20-40% increase, skyrocketing from $1.39-$1.66 to around $2.10. The trend echoes through various businesses, with Makenu Chocolate in Atlantic Beach reporting a 10-15% increase in their cocoa supply costs.
The Cocoa Crisis
But what’s driving this crisis? Chocolate Affairs Magazine explains that the cocoa market is facing a perfect storm of challenges, including the Cocoa Swollen Shoot Virus Disease (CSSVD), which has wreaked havoc on farms in West Africa, particularly Ghana and Côte d’Ivoire. These two nations supply nearly two-thirds of the world’s cocoa, but the virus threatens to decimate crops and render plantations untenable.
On top of this, climate change adds fuel to the fire, introducing erratic weather patterns and prolonging dry seasons that further hinder cocoa cultivation. The result? Prices have surged to unprecedented levels, stabilizing at around $10,000 per metric ton after an all-time high of $12,000 was hit in late 2024. That’s a staggering 300% increase since early 2024 — the cocoa crisis is indeed real.
The Impact on Consumers
While there has not yet been a widespread consumer price spike in 2025, the initial signs are starting to show. J.P. Morgan indicates that chocolate brands may raise prices, which could reach into the low-teens as inflation continues to press down on both industry and consumers. Celine Pannuti highlights the delicate balancing act brands must perform; as they increase prices to manage higher production costs, they risk alienating price-sensitive consumers.
Despite the threats looming over the chocolate market, demand remains resilient. The excitement for specialty chocolates seems unwavering, but there are murmurs of concern that increasing costs could diminish accessibility, particularly in developing economies where chocolate is already seen as a luxury. Experts are sounding the alarm about a potential “chocolate crisis,” but it’s clear that local chocolatiers are doing their best to keep the dream alive.
In conclusion, while local candy shops continue to serve sugary favorites, customers may want to brace themselves for lighter wallets in the near future. As global cocoa issues evolve, we’ll keep an eye on how our local shops adapt to ensure we can all enjoy those sweet moments of indulgence without feeling the bite in our budgets.