The CW Rides High: Exclusive PBR Events Kick Off This August!

Sunrise, Florida, USA - Excitement is surging as The CW Network prepares to bring the thrilling world of professional bull riding to living rooms across the nation. In a promising partnership with the Professional Bull Riders (PBR), The CW has signed a multi-year agreement to exclusively broadcast the PBR Camping World Team Series events on weekends. This collaboration reflects The CW’s expanding portfolio of live sports programming, positioning itself as a dynamic player in sports media.

The broadcasts are set to kick off on the weekend of August 9 and 10, 2024, with live coverage from Sunrise, Florida. Starting on Saturday at 6:30 PM ET and continuing on Sunday at 2:00 PM ET, viewers can expect an adrenaline-pumping evening as five-on-five matchups unfold. With ten additional weekends of events leading up to the championship tournament in Las Vegas on October 25 and 26, 2024, there’s something exciting to look forward to for both die-hard fans and newcomers alike. Mike Perman, Senior Vice President of Sports at The CW, remarked that this partnership aims to enhance the viewing experience for bull riding enthusiasts across the country, ensuring that the thrill of the sport is accessible to a wider audience.

What to Expect from the PBR Team Series

What makes this series particularly engaging is the unique format launched in July 2022. Picture this: head-to-head matchups where teams of bull riders face off, with the team that scores the highest winning bragging rights. This format not only adds a thrilling competitive edge but also highlights the incredible talent of over 1,000 bull riders competing annually in the PBR circuit. It’s a spectacle that has attracted 1.43 million fans in 2024 alone, and with broadcasts reaching more than 288 million households worldwide, it’s clear that bull riding is gaining impressive traction.

As part of the broadcast, The CW won’t be alone in airing PBR content. Viewers will still enjoy the Friday night action, which will be exclusively aired on FOX Nation, while CBS continues with its Game of the Week coverage. This multi-faceted approach ensures that fans have many opportunities to enjoy the thrill of bull riding throughout the week.

The CW’s Growing Sports Portfolio

The addition of PBR to The CW’s programming lineup further solidifies its commitment to sports entertainment. Alongside bull riding, the network is already home to several other popular sports including NASCAR Xfinity Series, WWE NXT, and AVP beach volleyball, not to mention its upcoming coverage of PBA professional bowling in 2026. The CW’s ability to deliver “15 hours of primetime entertainment weekly and nearly 400 hours of sports programming annually” reaffirms its role as a key content provider in the sports broadcasting domain.

For those looking to catch the seasonal highlights, the PBR Camping World Team Series will offer a packed schedule, including stops in Nashville, Austin, Springfield, and Greensboro, culminating in the championship in Las Vegas. The full event schedule showcases a range of times and venues, promising a weekend of compelling action across the country.

In a statement reflecting on this partnership, Sean Gleason, CEO and Commissioner of PBR, expressed his enthusiasm for making bull riding events more accessible to fans nationwide. With the collaboration set to deliver some thrilling weekends, it’s safe to say that bull riding is gearing up for an exciting new chapter on The CW.

As we count down to the kickoff of this highly anticipated season, mark your calendars for those early August dates while getting ready to cheer on your favorite teams. With such a captivating lineup and the promise of thrilling competitions, it’s going to be an exhilarating ride for fans of this iconic sport.