Playboy Moves to Miami Beach: A New Era with Exclusive Club and Jobs!
Playboy is relocating its headquarters to Miami Beach, launching a new club and creating jobs in a vibrant business environment.
Playboy Moves to Miami Beach: A New Era with Exclusive Club and Jobs!
In a bold move set to shake things up in Miami Beach, Playboy is officially relocating its global headquarters from Los Angeles to the sunny shores of Florida. The switch reflects the company’s aim to embrace a more „business-friendly“ environment, shifting its focus towards enhancing its brand and operations in a city ripe with artistic and economic potential. With this strategic pivot, Playboy hopes to reclaim its status as a leading lifestyle and media brand.
Playboy has inked a deal for a 20,000-square-foot office at 1691 Michigan Avenue, conveniently located just north of Lincoln Road. This endeavor will see the company spearhead a new chapter, as the office is set to occupy the top floor of a newly refurbished six-story building. With plans to open in the summer of next year, this new facility promises to be a hub of creativity and innovation.
A High-Flying Hospitality Venture
But that’s not where the excitement ends. Playboy is also gearing up to launch a hospitality venture in Miami Beach, which includes the development of a brand new Playboy Club. This isn’t just any club; it aims to feature a world-class restaurant and an exclusive members-only space that draws inspiration from the iconic Playboy Mansion. The addition promises to bring a touch of glamour and allure to the Miami Beach scene.
As if that weren’t enough, Playboy is also establishing state-of-the-art content studios in its new headquarters. These facilities are designed to support the company’s creator network and will produce original multimedia content across various digital platforms, including podcasts and photography. CEO Ben Kohn has shared his excitement about Miami Beach’s dynamic environment, which he believes will elevate Playboy’s ability to create global content and experiences.
Economic Impact and Community Involvement
Commissioner Joseph Magazine of Miami Beach is equally thrilled about the move, emphasizing that this transition will bring well-paying jobs to the community and foster innovation and economic growth. Magazine’s enthusiasm is contagious, as many locals are eager to see how Playboy’s arrival will impact the area economically and culturally.
As Playboy embarks on this new beginning in MIAMI BEACH, one thing is clear: this shift marks a significant step forward not just for the brand itself but also for the local economy and creative scene. The transition into THE RIVANI, a Class X office building developed by Robert Rivani, is set to be a game-changer. Playboy is ready to make its mark in its new home and breathe new life into its legacy.
For more information, check out Commercial Observer and PR Newswire.