Playboy Shifts to Miami Beach: New Era of Innovation and Opportunity!
Playboy is relocating its headquarters to Miami Beach, aiming to create world-class content and boost local economy and jobs.
Playboy Shifts to Miami Beach: New Era of Innovation and Opportunity!
In a move stirring excitement across the media landscape, Playboy is set to relocate its global headquarters from Los Angeles to Miami Beach. This change, announced by CEO Ben Kohn, highlights Miami Beach’s vibrant cultural scene and dynamic atmosphere as the perfect backdrop for Playboy’s future endeavors. Kohn expressed a vision for creating world-class content that resonates on a global scale, a refreshing approach that breathes new life into the brand’s storied legacy.
The shift to Miami Beach is not just a change of scenery; it is projected to bring a significant number of well-paying jobs to the area. Miami Beach Commissioner Joseph Magazine welcomed the news, emphasizing its potential to foster innovation and bolster economic growth in the region. Playboy’s new headquarters is also set to feature studios dedicated to multimedia content creation, expanding its offerings to include podcasts and photography tailored for digital platforms.
The Return of Print
Playboy’s print magazine, which famously paused its publication in March 2020, is making a comeback. The magazine will return as an annual edition starting in February 2025, coinciding with Super Bowl LIX and promising a blend of nostalgia and modernity. The announcement, made by PLBY Group, Inc., seeks to reignite interest in the iconic publication, which first made waves in December 1953 with a notable nude spread of Marilyn Monroe.
The decision to resume print comes amid a tumultuous media environment where Playboy has had to adapt to changing reader preferences. Although nudity was briefly discontinued in 2016, it returned in a flashy revival a year later. Now, under the guidance of Mark Healy, a media veteran from GQ and Rolling Stone, Playboy aims to target a new generation of readers, focusing on original content that appeals to young adults with disposable income.
A New Era for Playboy
With the introduction of a newly designed website, Playboy is poised to enter a new chapter. The company is also reviving its beloved Playmate franchise with a worldwide search for the Playmate of the Year, tapping into the cultural zeitgeist as it engages audiences through casting calls that encourage authenticity in submissions. Applicants will need to showcase themselves naturally, eschewing filters and harsh lighting.
Though Playboy has seen a dip in its financial performance—reporting a total revenue of $24.9 million in the second quarter, down 29% from the previous year—there’s an undeniable buzz surrounding its ambitious plans. The return of a print magazine, the establishment of a new headquarters, and the development of a modern Playboy Club in collaboration with a top hospitality company all signal a bold step forward for the brand that has been both celebrated and scrutinized throughout its 70-plus years.
As Playboy embarks on this exciting journey, Miami Beach is set to become not just a new home but a central hub for creativity and cultural engagement. There’s no doubt, this move is about much more than just changing locations—it’s about shaping the future of a storied brand and redefining how it connects with contemporary audiences.