U.S. Polo Assn. Gallops into Brazil with Grupo Pasquini Partnership!

São Paulo, Brazil - In an exciting new chapter, U.S. Polo Assn. has officially launched in Brazil through a partnership with Grupo Pasquini. This significant move marks the brand’s commitment to expanding its global footprint, particularly in the vibrant Latin American market. The collaboration with Grupo Pasquini, which boasts over 30 years of experience in the Brazilian fashion landscape, aims to further cement U.S. Polo Assn.’s presence in a region known for its enthusiasm for lifestyle fashion.

The debut collection will offer timeless and versatile styles geared towards both menswear and womenswear, paying homage to the brand’s rich heritage in polo while incorporating modern fashion sensibilities. J. Michael Prince, president and CEO of USPA Global, recognized the launch as a pivotal moment for U.S. Polo Assn. in Latin America, emphasizing Brazil’s lively retail environment as a natural match for the brand’s offerings.

Ambitious Plans for Growth

Grupo Pasquini will oversee a multi-channel rollout of U.S. Polo Assn. across Brazil, with plans to open stores in major cities such as São Paulo, Rio de Janeiro, Belo Horizonte, Florianópolis, and Porto Alegre. This strategy not only aims to reach a broader audience but also seeks to enhance customer engagement through an omni-channel approach that merges traditional retail with digital shopping experiences.

Excitement surrounds the launch, especially from Raritom Pasquini, the founder and president of Grupo Pasquini. He highlights that bringing U.S. Polo Assn. into their portfolio supports their ambition to double revenues by 2029. The company’s strategy also includes fostering owned retail networks and establishing a well-structured franchise model for the medium to long term.

Building a Lifestyle Brand

Notably, U.S. Polo Assn. holds a strong global presence, operating in over 190 countries with more than 1,100 retail stores. In 2023, the brand achieved record global retail sales of $2.4 billion, reflecting its appeal and established market position. The new collection to be launched in Brazil will feature modern and sport-inspired designs, catering to the tastes of contemporary consumers.

The launch event, held at Rosewood Sao Paulo, was a celebration of culture, featuring an exclusive first-look collection along with local artwork and Brazilian performances, showcasing the rich cultural tapestry of the country while promoting the brand’s vision.

Ultimately, the arrival of U.S. Polo Assn. in Brazil is not just an expansion of product offerings; it’s a strategic move aimed at positioning Grupo Pasquini as a leading player in the Brazilian fashion industry within the next few years. It appears there’s a whole lot more to come!

For more details on this development, check out the articles on Fashion United, Revista Empresários, and Insider Retail.