$26 Million Ferrari Sold: A Daytona SP3 One-Off Shakes the Auction World!

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Explore Daytona Beach, Florida, a coastal gem known for its racing heritage and scenic beaches, hosting iconic events like the Daytona 500.

Explore Daytona Beach, Florida, a coastal gem known for its racing heritage and scenic beaches, hosting iconic events like the Daytona 500.
Explore Daytona Beach, Florida, a coastal gem known for its racing heritage and scenic beaches, hosting iconic events like the Daytona 500.

$26 Million Ferrari Sold: A Daytona SP3 One-Off Shakes the Auction World!

In an exhilarating turn of events recently, a unique Daytona SP3 Tailor Made soared to the stratosphere of luxury car prices, fetching a staggering $26 million at the RM Sotheby’s Monterey auction. This sale marks a significant moment for both Ferrari enthusiasts and car collectors alike, with the proceeds benefiting ‘The Ferrari Foundation’. Regular Daytona SP3 models fetch between $5 to $6 million, making this one-off model a true gem in any collection. It’s clear that there’s a real passion for these high-performance vehicles.

The bespoke Daytona SP3 features a striking two-tone carbon fiber finish alongside Giallo Modena bodywork. Notably, the Ferrari logotype in the same iconic shade covers the complete upper body—this is a first for Ferrari’s livery design. Adding to its allure is an interior that’s trimmed in fabric made from recycled tires, showcasing Ferrari’s commitment to sustainability while maintaining elegance. The dashboard and steering wheel are crafted from a unique carbon fiber used in Formula 1, reinforcing its elite status.

The Thrill of Daytona Beach

Daytona Beach, a coastal resort city in Volusia County, Florida, is not just known for its iconic raceway but also for the captivating experiences it offers. With a population of 72,647 as of the 2020 census, this coastal city has transformed from a quaint town established in 1870 to a central hub for motorsports, hosting events like the Daytona 500 and Biketoberfest. The wide, hard-packed sands of its beaches allow motorized vehicles, conjuring an image of thrill seekers racing along the shoreline.

The historical significance of Daytona Beach in the world of motorsports is unmatched. It played host to racing for over 50 years before the Daytona International Speedway took the spotlight in 1959, making it the headquarters for NASCAR. With its vibrant atmosphere, the city attracts over 20,000 students from three major institutions, adding a youthful spirit to its rich heritage.
Learn more about Daytona Beach here.

A Look Ahead: Ferrari Events in 2025

The excitement doesn’t stop here. For Ferrari aficionados, 2025 promises a lineup of exclusive events designed for Brand Ambassadors. Highlights include a Legacy Tour in Tuscany for F50 owners and a unique experience at the 24 Hours of Le Mans. Other events span various picturesque locations, including a drive through the illustrious Brescia–Rome–Brescia route and a tribute to the Targa Florio in Palermo, Sicily.

Get the details on Ferrari’s 2025 events.

With the rarity of the Daytona SP3 and the thrilling atmosphere of Daytona Beach, it’s no wonder car enthusiasts and collectors are more excited than ever. The thrill of the chase, the elegance of design, and the history of speed all intertwine in this vibrant Florida city, making it a beacon for motorsport lovers and luxury vehicle collectors alike.

As they say, “there’s something to be said for it.” Whether it’s the roaring engines or the sandy shores, Daytona Beach continues to be a playground for adventure and high-octane passion.

So, will you be eyeing the next big auction item, or perhaps making plans to race along Daytona’s legendary beaches? Only time will tell!