Arch Manning Teams Up with Warby Parker for Hilarious New Ad
Arch Manning teams up with Warby Parker in a new NIL deal, enhancing his visibility as college football's top athlete valued at $6.8M.
Arch Manning Teams Up with Warby Parker for Hilarious New Ad
As the football season kicks off, excitement is brewing around the Texas Longhorns, and one athlete stands out as a star: Arch Manning. The talented quarterback recently launched a humorous new advertisement in partnership with eyewear brand Warby Parker. This marks a significant milestone for Manning as he embarks on his first season as a full-time starter for the Longhorns, currently ranked No. 1.
In this lively ad, Manning is humorously likened to an accountant, showcasing his athletic prowess while giving a nod to his glasses-wearing habits. His father, Cooper Manning, adds a personal touch with comments on the „accountant look“ featured in the commercial. Indeed, Arch credits Warby Parker for enhancing his field vision, asserting that, „Having good vision changed my life.“ The commercial wraps up with a playful exchange between father and son, emphasizing the value of mentorship in Manning’s journey.
Arch’s Eyewear Partnership
According to SI.com, this partnership represents Manning’s first foray into the eyewear sector and spans three years. Notably, Manning has worn glasses since he was just three years old, making this collaboration a natural fit. As Warby Parker’s first college athlete partner, Manning will also be involved in local initiatives in Austin, including the Pupils Project, a school-based vision program aimed at promoting eye health among students.
The partnership was announced through an engaging Instagram post featuring both Manning and his father, illustrating a strong family connection at the heart of this venture. With recognition as a leading NIL ambassador, Manning has already been celebrated as one of the most marketable college athletes this fall, as per reports from Out2Win.
NIL Success and Market Value
As reported by Sports Business Journal, Manning’s NIL earnings now stand at a staggering $6.8 million, making him the highest-valued college athlete in the nation. This figure puts him significantly ahead of his peers, including quarterback Carson Beck from the University of Miami, who is valued at $4.3 million.
Manning’s impressive endorsement portfolio expands well beyond Warby Parker. Earlier this year, he signed a major deal with Red Bull and starred in a commercial for Uber alongside his grandfather Archie and his father Cooper. This Uber deal featured Waymo’s self-driving service in Austin, highlighting a unique partnership paying for the Manning family’s debut as Waymo passengers.
With further deals from Panini America, EA Sports, and Vuori, Manning has attracted considerable interest from various brands. However, it appears he’s selective about which offers he accepts, ensuring that each partnership aligns with his values and image.
As the Longhorns gear up for a highly anticipated game against No. 3-ranked Ohio State on August 30, all eyes will be on Arch Manning—not just for his athletic performance on the field, but also for the exciting new direction his career is taking off it. With strong family support and a burgeoning brand, Manning’s journey promises to be nothing short of remarkable.