U.S. Polo Assn. Takes the Lead as Title Sponsor of Palm Beaches Marathon!

U.S. Polo Assn. Takes the Lead as Title Sponsor of Palm Beaches Marathon!

The vibrant South Florida community is gearing up for a thrilling event this December, as the Palm Beaches Marathon proudly welcomes U.S. Polo Assn. as its new title sponsor. Scheduled for December 13-14, 2025, this marathon has swiftly become a staple of excitement and competitive spirit, appealing to runners from around the globe. With an offering that includes a full marathon, half marathon, as well as 10k and 5k runs, there’s something for every level of enthusiast to lace up for.

Ken Kennerly, the driving force behind K2 Sports Ventures, is at the helm of this eagerly awaited event. The marathon will take place along the picturesque West Palm Beach waterfront and its palm-lined streets, creating a scenic backdrop that’s as invigorating as the challenge of the race itself. Not to forget, this marathon serves as a qualifying event for the prestigious Boston Marathon, capturing the attention of numerous serious runners eager to prove their mettle.

The Importance of Community and Partnership

In light of this partnership, J. Michael Prince, the president and CEO of USPA Global Licensing, expressed his pride in the venture, emphasizing the role it plays in strengthening community ties within Palm Beach County. The event promises not only to be a celebration of athleticism but also to benefit local charities, highlighting the give-and-take ethos that the Palm Beaches Marathon embodies. Kennerly also noted the significance of U.S. Polo Assn. as a globally recognized brand, hinting at exciting possibilities for the marathon’s future growth.

As if that weren’t enough, marathon weekend will kick off with a Health and Fitness Expo held at the Meyer Amphitheatre, spreading awareness about wellness and fitness on December 12 from noon to 6 p.m. and December 13 from 10 a.m. to 6 p.m. Attendees can expect to see an array of health products, running gear, and race information, priming them for the competitions ahead. Registration is already underway, attracting participants eager to reserve their spots, with fees set at $130 for the full marathon and $100 for the half marathon, among others. Interested runners can complete their registration at palmbeachmarathon.com.

Broader Implications and Trends

According to growthmarketreports.com, the global Marathon Expo market is set to see significant growth, projected to reach USD 3.60 billion by 2033. This uptick can be attributed to the rising popularity of marathon events, alongside a growing awareness of health and fitness among the public. Community-based running clubs and social media platforms are also playing a crucial role in fostering a sense of competition and engagement among participants.

With the ongoing evolution of marathon expos, we’ve noticed a diversification in exhibitor profiles and attendee demographics. Brands that once focused solely on athletic apparel are now looking at healthcare, technology, and wellness—all critical as we aim for more holistic approaches to fitness events.

The Palm Beaches Marathon is not just about running; it’s about bringing people together, celebrating health, and contributing to the local economy. Not to overlook, local television station WPBF 25 will be the official broadcast partner, ensuring that the excitement extends beyond the race day, thrilling audiences both within Florida and beyond.

As the Palm Beaches Marathon approaches, we are reminded that a good dose of community spirit combined with passion can lead to extraordinary ventures. So, gather your friends, lace up your running shoes, and get ready for a weekend of fitness, fun, and unforgettable memories.