Bradenton Welcomes New Perspire Sauna Studio: A Wellness Revolution Begins!
A new Perspire Sauna Studio opens in Bradenton on September 5, offering innovative wellness therapies in Heritage Harbour.

Bradenton Welcomes New Perspire Sauna Studio: A Wellness Revolution Begins!
In a heartening development for health enthusiasts in Bradenton, a new Perspire Sauna Studio is set to open its doors on September 5th. Nestled in the Heritage Harbour neighborhood at 7819 SR 64 E, this studio promises to be a wellness haven, offering the latest in infrared sauna and red-light therapy technology. Company’s owners, Mike and Pamela Polikretis, were inspired to embark on this journey after experiencing the benefits at the University Town Center location in Sarasota. They envision their studio as a place where community members can unwind, detox, and restore.
Spanning an impressive 2,165 square feet, the new venue boasts ten private infrared sauna suites and five state-of-the-art SNØ Showers for contrast therapy. The ambiance is designed for relaxation, featuring an immersive experience with concierge-level service and premium amenities. This opening marks the first of three planned studios for the Polikretis family, with a second location on the horizon in Apollo Beach and a third anticipated in West Bradenton or West Palmetto.
Exclusive Opening Hours
To celebrate its grand opening, the studio is hosting a special Founder’s Week from September 5 to September 12. During this period, the sauna will operate under the following hours:
- Friday to Sunday: 9 a.m. to 6 p.m.
- Monday: 2 p.m. to 9 p.m.
- Tuesday and Thursday: 7 a.m. to 12 p.m., 1 p.m. to 4 p.m., 4 p.m. to 9 p.m.
- Wednesday and the second Friday: 7 a.m. to 9 p.m.
From September 13 onwards, regular hours will be Monday to Friday from 7 a.m. to 9 p.m., and Saturday and Sunday from 8 a.m. to 8 p.m. For those looking to make inquiries or schedule a visit, they can reach the studio at 941-213-1239 or visit the official website.
A Booming Wellness Trend
Perspire Sauna Studio, founded in 2010 by entrepreneur Lee Braun, is not just the largest sauna studio franchise in the U.S. but is also part of a burgeoning wellness sector that nearly three-quarters of adults in the U.S. now prioritize. The franchise, which has over 80 locations open and more than 250 licenses granted, focuses on providing accessible wellness options, including benefits like relaxation, detoxification, pain relief, and even weight loss — with sauna sessions burning up to 600 calories each time.
A recent report from 1851 Franchise underscores that the health and wellness market is set to see considerable growth in the coming years. Consumers are increasingly drawn to spa-like experiences that emphasize self-care and recovery. Perspire’s impressive year-over-year growth of 70% far outshines the industry average of just 5%. With an encouraging failure rate of 0% over a three-year period, it’s clear that many are finding success in this franchise opportunity.
Franchise opportunities like Perspire typically involve an initial fee of $45,000, and while the total cost can reach nearly $900,000, it appeals to investors due to its low overhead and minimal staffing requirements. With average gross sales sitting around $567,320 annually, this model represents a compelling option for health-oriented entrepreneurs.
As Bradenton gears up for the opening of the new sauna studio, locals can look forward to a rejuvenating experience that embraces wellness in a cozy setting. With more studios planned, the Polikretis family is not just investing in their business but in the well-being of the community as well. Keep an eye on this promising venture as it heats up the local wellness scene!