Accor's Treasure Island Deal: A New Era for Las Vegas Hospitality!

Treasure Island, Las Vegas, USA - Exciting news is brewing in the heart of the Las Vegas Strip! On July 23, Accor, the renowned French hospitality giant, announced a franchise partnership with Treasure Island, marking a significant milestone as it extends its presence in the U.S. market. This collaboration will see Treasure Island rebranded as the Treasure Island – TI Las Vegas Hotel & Casino, Handwritten Collection, making it the second hotel-casino in the U.S. to join this unique portfolio focused on midscale travelers. Accor’s announcement is set to create quite a buzz for those planning a trip to Las Vegas.

What’s even more intriguing is that this property isn’t just any hotel—it is a colossal nearly 2,900-room resort. This addition positions Treasure Island as Accor’s largest property worldwide. With its operational independence preserved under the stewardship of current owner Phil Ruffin, this partnership means the hotel can leverage Accor’s vast global distribution network without losing its local charm and appeal to guests.

The Handwritten Experience

Accor’s Handwritten Collection offers a refreshing twist in the hospitality scene. Camil Yazbeck, Accor’s global chief development officer, was thrilled about this collaboration, noting its potential to attract a new wave of guests to Treasure Island. The hotel will not only maintain its popular amenities, such as complimentary valet and self-parking services, but will also benefit from Accor’s comprehensive loyalty program, ALL, which boasts over 100 million members. This support could certainly elevate the guest experience, coupling comfort with the grandeur of Las Vegas.

This partnership comes on the heels of a multi-million-dollar renovation at Treasure Island, enhancing comfort and updating designs throughout the property. Guests can look forward to enjoying 10 dining venues, eight bars and lounges, and an impressive 90,000 square feet of casino space. Plus, the hotel is home to the legendary Cirque du Soleil show, Mystere—adding even more flair to an already vibrant venue.

Broader Implications for Las Vegas

Accor’s entry into Las Vegas does more than just enrich its portfolio; it signals a future of increased competition and innovation within the U.S. hospitality sector. This move may well inspire other European and Asian hospitality brands to setup shop in Las Vegas. As the city continues to evolve, there’s something to be said for a diversified hotel landscape that caters to a wide variety of travelers.

Phil Ruffin expressed confidence in this venture, believing that the partnership with Accor will not only enhance the hotel’s legacy but also attract new visitors who seek authentic experiences in the City of Lights. With its strategic location connecting directly to the Fashion Show Las Vegas mall, the Treasure Island – TI Las Vegas Hotel & Casino is poised to become a must-stay destination for both leisure and business travelers alike.

In a world where hospitality is ever-changing, Accor’s arrival on the Las Vegas Strip clearly bodes well for the future of tourism in the area. Keep an eye on this space as the Handwritten Collection takes shape—there’s a whole lot to look forward to!