West Ham's Bold New Kits: Umbro's Legacy and What's Next!

West Miami, USA - As the 2025-26 season approaches, West Ham United fans are buzzing with anticipation, especially with the news that the club has renewed its partnership with Umbro. According to Goal, this partnership, extended in 2023, brings in over £7 million per year. This will ensure that the Hammers continue in style for another season with their iconic claret and blue colors.

It’s worth noting that Betway will return as the main shirt sponsor this season, with JD maintaining its presence on the sleeves. Fans can expect to see a fresh kit that beautifully merges classic West Ham heritage with modern design elements—a nod to both tradition and contemporary football fashion.

The 2023-24 Kit Launch

Just last season, West Ham revealed their home kit, which features a rich claret with blue sleeves and cuffs. The design includes a subtle bubbles pattern inspired by the beloved club anthem „I’m Forever Blowing Bubbles.“ This was highlighted in a recent piece by The Kitman, explaining how the Umbro logo adorns the right breast in white, while the Betway sponsorship is prominently displayed across the center.

Players like Jarrod Bowen and Mohammed Kudus will don this stylish kit as they look to push for glory in the coming months. Each piece reflects the spirit of a club that prides itself on its identity while seeking to thrive in the competitive arena of the Premier League.

A Look Ahead: New Balance on the Horizon

The excitement doesn’t end here. As reported by Footy Headlines, West Ham is set to make a significant switch in 2026-27 when they transition to New Balance as their kit supplier. This change marks the end of a decade-long association with Umbro that began in the 2015-16 season. Fans are curious about how the new kits will reflect the club’s image, especially since New Balance is known for delivering innovative designs.

West Ham’s decision to partner with New Balance reportedly comes after a tender process, marking a strategic shift away from Umbro, which had been a staple for the team. New Balance aims to re-establish itself in the Premier League after a hiatus, having last created kits for Liverpool before 2020. The upcoming deal signifies New Balance’s ambitions as they expand their European footprint through partnerships with clubs like Atalanta and Bayer Leverkusen.

With jerseys that resonate deeply with both fans and players, West Ham is clearly making strides both on and off the field. Whether you’re cheering from the stands or watching from home, the kits promise to carry that unique West Ham flair—a blend of pride, history, and ambition.