CRUNCH FITNESS EXPANDS: 9 NEW GYMS IN MIAMI AND ORLANDO!

Orlando, Florida, USA - A significant shift is taking place in Florida’s fitness landscape as CR Fitness Holdings— the largest franchisee of Crunch Fitness—expands its reach by acquiring nine former 24 Hour Fitness gyms. Located in bustling areas like Miami and Orlando, this strategic move is set to enhance the accessibility and quality of fitness offerings across the state. With this acquisition, Crunch Fitness is looking to elevate its presence, sprinkling a bit of fresh energy into the local fitness scene.

The newly acquired gyms, situated in neighborhoods such as Doral, Homestead, Miami Gardens, Plantation, Apopka, Kirkman, Lake Mary, Orlando Park, and Winter Park, will soon sport Crunch Fitness’s innovative 3.0 design. This updated design boasts expanded Olympic weightlifting racks and an inviting relax-and-recover zone, alongside features like a hot yoga studio and upgraded locker rooms. It’s as if Crunch is saying, „There’s something to be said for a little bit of glamour in your workout routine!“

Investing in Transformation

CEO Tony Scrimale is bubbling with excitement about the transformation, as the company plans to invest millions into revamping these locations. „Our mission is to offer high-quality, affordable fitness options to communities across the country,“ he shared, and with this acquisition, Crunch Fitness will increase its location count in Florida to over 60. This isn’t their first foray into Florida; last summer, they also acquired two New York Sports Clubs in Fort Myers, demonstrating a consistent commitment to expanding in the Sunshine State.

Following this acquisition, CR Fitness Holdings will operate 84 gyms across five states—Texas, Florida, Georgia, North Carolina, and Tennessee. The team behind this venture is an impressive quartet of industry veterans: Vince Julien, Geoff Dyer, Tony Scrimale, and Jeff Dotson. Together, they are paving a strategic path towards what the company envisions as 100 Crunch gyms operating by next year. Now, that’s ambitious!

Fitness Industry Growth at a Glance

The backdrop of this acquisition is a booming fitness industry, projected to reach a whopping $257 billion globally by 2025, growing at an impressive rate of 5.6% annually. The gym and health club market represents the largest segment of this industry, being responsible for 39% of the overall value. Additionally, the health and fitness club industry is expected to reach $102.2 billion by 2025, with a notable increase of about 7.5% per year, highlighting the steady growth trajectory we’re witnessing.

In a world where 84 million people in the U.S. are gym members, that represents about 23.7% of the population. It’s a clear indication that people are keen on investing in their health, and facilities like Crunch will continue to play a pivotal role in this quest for wellness and fitness. The modern gym isn’t just about heavy weights anymore; it’s a community space taking shape, promising something for everyone, from saunas and hydro massages to hot yoga and cycling sessions.

As we look to the future, it’s clear that CR Fitness Holdings is not just doing a good deal, but also setting the stage for a fitness renaissance in Florida. Members of these newly acquired gyms can expect a stylish, invigorating environment that aligns well with current health trends. So, whether you’re a gym veteran or just getting off the couch, there’s something exciting happening just around the corner!