Bad Ass Coffee Brews Up Excitement with New Fort Myers Beach Location!

Fort Myers Beach, Florida, USA - Excitement is brewing at the beach as Bad Ass Coffee has officially opened its doors at Santini Plaza, Fort Myers Beach. Following a soft opening held early this week, the community was treated to three hours of complimentary coffee, perfect for a warm Florida day. For those eager to visit, the new location will be serving up quality brews from 7 AM to 5 PM daily, starting today.

Bad Ass Coffee of Hawaii first made its mark in 1989 on the Big Island of Hawaii, where the passion for premium Hawaiian coffee began. The brand shares a line of coffees sourced from across the islands, including the lush regions of Kauai, Oahu, Maui, Moloka‘i, Kona, and Ka’u. B.J. Bilanzich and her husband took over the operation in 1995, expanding it into a franchise on the mainland. With the new location, there are now 32 Bad Ass Coffee shops across the United States, including established spots in Naples, Pensacola Beach, and New Smyrna Beach, making this a tasty treat for locals and tourists alike. Beach Talk Radio News reports that the brand continues to thrive, proving itself as a strong player in the coffee market.

Expansion Plans on the Horizon

The growth of Bad Ass Coffee doesn’t stop at Fort Myers Beach. Recently, the company released a mid-year report illustrating a robust expansion strategy. According to Coffee Geography, the company signed multiple new franchise agreements, including deals for three units in Myrtle Beach and Fort Worth, as well as five units each in San Antonio and Phoenix. Perhaps most impressively, the brand aims to open 150 new locations across the nation over the next five years.

CEO Scott Snyder emphasizes a strategy focused on clustering new stores around established ones, creating solid community roots. With an updated menu featuring breakfast sandwiches and a refined beverage lineup, franchise development is in full swing as the company competes against giants like Starbucks and Dunkin‘.

A Fresh Start Under New Leadership

Bad Ass Coffee is not just expanding; it’s transforming. Since its acquisition by Royal Aloha Coffee Company in 2019, the brand has undergone a rebranding effort that includes a new logo, revamped packaging, and a welcoming store design characterized by Hawaiian-themed decor. As reported by Franchise Times, the headquarters have shifted to Centennial, Colorado, marking a strategic pivot towards growth while maintaining its Hawaiian roots.

Participating franchisees seem to be applauding these changes, showcasing a positive reception towards the updated vision of Bad Ass Coffee. With anticipated average net sales for 2020 showing promises of over $432,747, and top-performing shops raking in upwards of $826,369, the potential for future success is bright. As expansion plans unfold across prime markets like the Southeast and Texas, there’s certainly something to be said for the spirited momentum surrounding Bad Ass Coffee’s journey.

For coffee lovers in Fort Myers Beach, there’s no greater time to embrace the Hawaiian vibes and premium brews at this new local coffee haven! Whether you’re looking for a morning pick-me-up or a delightful break from the beach, Bad Ass Coffee is ready to deliver.