New Leaders Set to Transform Florida Keys Tourism: Ed Simon and Kara Franker

Key West, FL, USA - Exciting developments are underway for the Florida Keys as key appointments are set to reshape the tourism landscape. Visit Florida Keys & Key West has made headlines with the announcement of Ed Simon as the new Executive Vice President and Chief Sales Officer. With over 30 years of experience in travel and tourism, Simon brings a wealth of knowledge to this pivotal role. His focus will be on driving strategic sales initiatives, emphasizing leisure sales and group events, as well as forging long-term partnerships within the industry. As TravelPulse reports, Simon’s previous tenure at Visit Lauderdale, where he successfully expanded the sales team and enhanced destination services, positions him to make a significant impact in the Keys.

During his illustrious career, Simon not only led the sales efforts in Broward County, but he also received accolades such as the 2019 South Florida Hospitality Sales & Marketing Professional of the Year by HSMAI. His commitment to the industry is underlined by his active involvement with various associations, including ASAE and MPI. Kara Franker, the President and CEO of Visit Florida Keys, has lauded Simon’s strategic vision as a crucial element in elevating the region’s sales strategies.

New Leadership for Tourism

In a complementary move, Kara Franker has been appointed as the new president and CEO of Visit Florida Keys, following a thorough nationwide search. Franker, with her impressive background as the former CEO of Colorado’s Visit Estes Park, will assume her new role on September 9. Her appointment comes with high praise from local board members, reflecting her expertise in tourism marketing and management. Franker’s experience spans various roles, including being the senior vice president of marketing and communications at Visit Lauderdale, and she is recognized as a Certified Destination Management Executive.

Franker’s vision for the Florida Keys includes embarking on a listening tour to engage with local residents and stakeholders, an approach aimed at fostering community involvement. With aspirations to achieve Destination Management Accreditation Program certification, she is committed to maintaining market share through effective marketing efforts. Her academic credentials, including a law degree and a bachelor’s in journalism, complement her extensive practical experience in the tourism sector.

The Future of Tourism Education

As the tourism landscape evolves in the Florida Keys, it’s essential to recognize the foundational role of local educational institutions. The University of Florida’s Department of Tourism, Hospitality & Event Management (THEM) fosters connections between students and the industry. Within this framework, students are equipped with critical skills in analysis, accounting, and marketing, which are essential for successfully navigating the tourism sector.

Employers looking to connect with the next generation of tourism professionals can engage with students through recruitment events organized by THEM. This initiative not only aids in student placements but also supports businesses in identifying future industry leaders. As the tourism industry continues to grow, these educational efforts are vital for sustaining the influx of qualified professionals.

Overall, with seasoned leaders like Ed Simon and Kara Franker at the helm, the Florida Keys are poised for a fresh wave of growth and innovation in the tourism sector. Their extensive experience and commitment to community engagement are direct responses to the challenges and opportunities ahead.