Naples Named Coolest U.S. Housing Market: What This Means for Florida!

North Port, Florida, USA - When it comes to the real estate scene in the Sunshine State, trends are shifting, and Naples is taking the spotlight, albeit in a unique way. A recent study released by ConsumerAffairs reveals that Naples, Florida, has the *coolest* housing market in the nation. This might be surprising, especially as the term “cool” typically doesn’t pair well with real estate. But don’t be fooled—this doesn’t mean homes aren’t selling. Rather, it indicates a notable slowdown compared to the bustling peak times seen in other parts of the country.

The analysis, which evaluated 200 major cities across the U.S., highlighted that the coolest markets are mainly found in Florida and Texas, contrasting sharply with the *hottest* markets, which are primarily in the Northeast. Cities like Hartford, Connecticut and Rochester, New York dominated that list, while Florida boasted not only Naples but also Cape Coral, Miami, Crestview, Port St. Lucie, and North Port among the ten coolest housing markets. This begs the question: could it be the increasing number of homes on the market that’s doing a good deal to cool things down?

Market Dynamics

In June 2025, the numbers tell a story of a market in transition. Florida’s home prices dipped by 2.3% year-over-year, settling at a median price of $410,000. Notably, the number of homes sold was down 4.1% from the previous year, totaling 31,847 sales. Homebuyers are taking their time, with the average home sitting on the market for around 70 days, which is 13 days longer than a year ago. It seems that while supply increases—with homes for sale up by 11.1%—the activity in sales is softening.

The cooling might be attributed to a combination of higher home prices and increased insurance costs, making potential buyers hesitate. Real estate experts from Florida Realtors® mention that this trend is supported by their comprehensive reports on the state’s housing market, where fluctuating statistics provide insights into buyer behavior and market health. Unfortunately, comprehensive monthly and quarterly reports for recent years aren’t available, leaving some questions unanswered in terms of longer-term trends.

Competitive Landscape

Yet not all areas are experiencing a downturn. In fact, several Florida metros are witnessing remarkable growth in sales prices, with Naples leading the pack with an impressive 54.4% increase. Other cities such as Largo (+17.7%), Niceville (+16.4%), and Sarasota (+15.3%) are following suit, painting a picture of a divided market where some neighborhoods are thriving while others are cooling off.

Redfin’s data reveals that competitiveness varies widely across the state. Cities such as Oviedo, Winter Park, and Brandon rank among the most competitive in Florida, which suggests that while overall trends are cooling, specific markets are still seeing fierce bidding wars and quick sales. In broader strokes, nearly 28% of homebuyers nationwide have been searching for properties in different metro areas, with Florida still a prime destination alongside warmer climates like Arizona and South Carolina.

With the evolving landscape, it’s clear Florida’s housing market is at a crossroads. The cooling trend in Naples serves as a reminder that real estate markets can ebb and flow based on a myriad of factors, from economic conditions to buyer sentiment. As we reflect on these dynamics, one thing remains certain: real estate in Florida continues to be as vibrant and unpredictable as our weather!

For those interested in deeper dives into these statistics, further details can be found through Click Orlando, Florida Realtors®, and Redfin.