Axopar Expands U.S. Dealerships with OneWater to Boost Boating Experience

Islamorada, FL, USA - In an exciting development for boating enthusiasts across the Sunshine State, Axopar Boats Ltd. is strategically expanding its dealership network in the United States through a partnership with OneWater Marine. This collaboration not only fortifies Axopar’s market presence but also aims to enhance customer experiences, particularly for those passionate about high-performance watercraft.

As reported by Panorama Nautico, the U.S. market accounts for a formidable 40% of Axopar’s revenue. With OneWater Marine bringing its robust network of 98 retail points across 19 states into the mix, this alliance aims to significantly accelerate Axopar’s growth and visibility. Notably, new Axopar dealerships will be popping up in Western and Northern Florida, as well as the Florida Keys, ensuring more options for prospective buyers and adventurers alike.

Expanding Opportunities

This partnership is set to provide a plethora of new opportunities for customers, including enhanced test drive options and sea trials. Axopar’s acclaimed Nordic design, known for its fuel-efficient hulls and versatility, will surely appeal to adventure seekers in these regions. Additionally, the expansion plans include increasing service centers to improve access to service and warranty work, which makes a world of difference for boat owners.

OneWater’s commitment to offering financing options, trade-in programs, and dedicated after-sales support positions it as a robust partner for Axopar. The brand’s modular approach to boat construction allows for personalized configurations, catering to individual preferences and exhilarating lifestyle choices, thereby making each journey on the water uniquely satisfying.

The Boating Landscape

The recreational boating industry is booming, characterized by a growing demand for multi-purpose boats that blend speed, comfort, and efficiency. As highlighted by the analysis from Mordor Intelligence, the market is poised to reach a size of USD 30.80 billion by 2025, with North America leading the way. This is further illustrated by statistics showing that outboard powerboats dominated with a 42.10% share in 2024, reflecting the trend towards more versatile and capable watercraft.

Axopar is no stranger to this trend, having sold around 7,000 boats since its founding in 2014. With a turnover exceeding 190 million euros and a dedicated team of approximately 1,200 employees, the brand continues to make a mark in the U.S. market. Their designs have earned multiple awards for customer satisfaction, further solidifying their reputation as a leader in the industry.

Looking ahead, the collaboration between Axopar and OneWater Marine does not just expand distribution; it predicts a richer boating culture in Florida. The anticipated growth matches well with the evolving preferences of boat owners, as evidenced by the ongoing popularity of water sports among younger generations. It’s a thrilling time for both companies and customers, as adventurers gear up for new experiences on the open seas.