Iván Lalinde Breaks Down Remembering Beloved 'El Precio es Correcto' Star

Bogotá, Colombia - On June 7, 2025, Iván Lalinde, a beloved Colombian presenter, found himself overwhelmed with emotion as he reflected on the life and legacy of his late colleague, Bernardo Duque, affectionately known as Berny. Lalinde shared how he felt an „enormous void“ upon returning to the set without Berny, who had been the voice of „El Precio es Correcto“ for two unforgettable years. The grief was palpable as he recounted the challenges faced after Berny’s passing, which came on July 9, 2013, following a battle with lymphatic cancer that he had bravely fought off in 2012. Lalinde’s heartfelt memories serve as a reminder of the fragility of life and the significant impact Berny had on the show and the audience alike.

Berny’s cancer diagnosis was not an easy journey. After being diagnosed, he received chemotherapy and announced in August 2012 that he had overcome the illness, providing a glimmer of hope and gratitude for a second chance at life. However, health issues resurfaced during a filming break, leading to his untimely death in a Bogotá clinic, where he was receiving treatment. Gustavo Bolívar’s announcement of Duque’s passing on Twitter spread sadness through the entertainment community, as it was not just a loss for his colleagues, but for the numerous fans who cherished him during his time on the show. „El Precio es Correcto,“ which showcased his captivating presence, would never quite feel the same again.

Remembering a Legacy

Lalinde’s grief also intertwined with memories of others lost, including model and presenter Lina Marulanda, who passed away on April 22, 2010. He noted that her presence continues to resonate with him, 15 years later. Reflecting on these losses has led Lalinde to ponder on life’s inherent uncertainty and the importance of resilience. Through his tears, he emphasized that amidst adversity, the best way to honor those we’ve lost is to carry on their legacies and continue the work they loved.

This sense of community and remembrance not only impacts personal lives but also reflects broader societal issues. The media, as highlighted in a study published by the European CanCer Organisation, plays a significant role in shaping public knowledge regarding cancer. With 50% of science journalists indicating that public interest drives their reporting decisions, there’s a profound responsibility to accurately represent cancer research and the stories of those affected by it. Such narratives can shift perceptions and promote a greater understanding, particularly when they resonate with personal stories like those of Lalinde and Duque.

Bridging the Gap

Despite the difficulties encountered in reporting—whether it be the challenge of making complex medical research palatable or the disparity in coverage among different cancers—it’s clear that enhancing communication between journalists and the healthcare community is crucial. As emphasized in the findings, 70% of journalists expressed that timely responses from researchers could significantly enhance the quality of their reporting on critical issues such as cancer.

In a world where uniqueness is cherished, the tales of individuals like Berny Duque must continue to shine through the sorrow, reminding us all of what it means to live with purpose. As Iván Lalinde navigates the memories and lessons learned from his late friends, he holds up a mirror to society, reflecting on how stories—whether of joy or sorrow—forge connections and teach us to push forward, ever hopeful.

Infobae reports on this emotional remembrance, while Colombia.com highlights Berny’s significant contributions to Colombian television.