On March 10, 2026, the Highlands County Citrus Growers Association (HCCGA) held its annual meeting in Sebring, bringing together around 200 grower members and attendees. This event, reported as a success by Ray Royce, HCCGA executive director, served as a significant opportunity for growers to connect and receive vital industry updates. Among the key speakers were Matt Joyner, executive vice president and CEO of Florida Citrus Mutual, and Marcinda Kester, USDA Farm Service Agency Florida executive director.
Matt Joyner provided insight into state and federal policy matters that are currently affecting the citrus industry. Notably, he addressed the growers’ keen interest in funding for the Citrus Research and Field Trial (CRAFT) Foundation. Last year, the state legislature allocated over $100 million to CRAFT, yet the funding amount for this year remains uncertain as the budget is still being finalized. Joyner emphasized that Florida Citrus Mutual and other stakeholders are actively advocating for ongoing support of CRAFT, highlighting its importance for growers.
Updates on Support Programs
In her address, Marcinda Kester updated attendees on various USDA programs available to growers, especially in light of recent challenges such as the freeze. She underscored the necessity for growers to update their farm profiles and acreage reports online with the USDA, as many programs are transitioning to digital platforms. This shift is crucial for accessing available resources effectively.
Furthermore, there was a discussion about the positive developments within Florida’s citrus industry and the ongoing need for collaboration among various groups, including the Florida Department of Citrus (FDOC), Florida Citrus Mutual, USDA, grower associations, and elected state officials. Steve Johnson, chairman of the Florida Citrus Commission and owner of Johnson Harvesting, Inc. in Wauchula, FL, highlighted two vital support programs that growers should consider, with approaching application deadlines.
- Citrus Research and Field Trial (CRAFT) Foundation: This program aids growers in their fight against citrus greening. Eligible growers with orchards ranging from 10 to 250 acres applying four key therapies need to submit their applications by August 31.
- USDA Grants: The USDA has extended the deadline for applications for grants up to $500,000, aimed at assisting land restoration following Hurricane Ian. Eligible farmers in 28 Florida counties, including the largest citrus production areas, have until September 25 to apply.
The significance of collaboration in the citrus industry cannot be overstated, especially through the efforts of FDOC and Florida Citrus Mutual. It is essential for growers not only to apply for relief funds but also to utilize programs designed for future development. The historical importance of the citrus industry in Florida places responsibility on the current generation to sustain and advance this vital sector.
USDA Relief Efforts
In a broader context, the USDA has allocated $675.9 million to support producers in Florida, addressing direct market losses, infrastructure, and citrus crops. This funding is part of a larger $30 billion disaster relief initiative authorized by the American Relief Act. The USDA is working closely with 14 states to tailor block grants to meet specific needs, particularly as farmers and ranchers in the Southeast and Florida have faced significant economic losses due to recent hurricane seasons.
Florida Agriculture Commissioner Wilton Simpson described this funding as a major win for producers, emphasizing that food production is a matter of economic and national security. As the citrus industry navigates these challenging times, the collaboration between growers, state departments, and federal agencies will be key to overcoming obstacles and securing a prosperous future for Florida’s citrus sector.
For more information about the HCCGA meeting and updates on industry support programs, you can visit Citrus Industry and Florida Citrus.
For further insights into the USDA’s financial support for producers, check out the details provided by Fruchthandel.