In an exciting development for the Orange County community, Mayor Jerry L. Demings has appointed Luana Ortiz as the new Special Assistant, a role aimed at enhancing connections with the Hispanic community. Announced on March 2, 2026, this appointment reflects the county’s commitment to serving its diverse population more effectively.
Luana Ortiz will act as a vital liaison to Spanish-speaking residents, businesses, and organizations. Her main focus will be on strengthening ties within the Hispanic community by coordinating engagement activities and expanding public awareness of available programs and services. Mayor Demings expressed confidence that Ortiz’s expertise will greatly enhance service delivery to all residents, noting the importance of inclusivity in local governance.
Experience and Commitment
With nearly a decade of experience in marketing and communications, Ortiz brings a wealth of knowledge to her new position. Previously, she served as the Marketing and Promotions Manager for TelevisaUnivision in Orlando and Tampa Bay, where she effectively acted as a bridge among the news station, local businesses, and community leaders. This background equips her well for her new responsibilities.
In addition to her professional experience, Ortiz is a volunteer ambassador for the Hispanic Chamber of Metro Orlando, further demonstrating her dedication to community engagement. She holds a bachelor’s degree in communications and a certificate in Hispanic and Latino Media from the University of Central Florida, underscoring her commitment to understanding and serving her community.
A Vision for Inclusivity
The Orange County Government is dedicated to upholding principles of integrity, honesty, fairness, and professionalism in its service. Covering 13 municipalities, the county is renowned for its theme parks, large convention center, and life science research park, making it a vibrant place for residents and visitors alike.
As local governments navigate the changing landscape influenced by the COVID-19 pandemic and technological advancements, the hiring of individuals like Ortiz is crucial. According to insights from the Local Government Hispanic Network, creating an inclusive workplace is essential for attracting and retaining younger employees, particularly as the workforce evolves with the addition of Generation Z. This demographic places a high value on diversity and inclusion, which are increasingly important in local government.
As Ortiz steps into her new role, she not only represents the Hispanic community but also embodies the future of local governance in Orange County. The county’s efforts to enhance its service through such appointments signal a positive shift towards a more inclusive and engaged community.
For more details about this appointment, you can read the full announcement here. Further information can also be found in the Spanish version of the press release here.