A Place At Home Expands: New Senior Care Franchises Open Across U.S.

Weston, Florida, USA - June 2025 marks an exciting milestone for A Place At Home, as the company announces the opening of four new franchise locations across the United States. The new branches will be located in Weston, Florida; Reston, Virginia; Raleigh, North Carolina; and Yorba Linda, California. CEO and Co-founder Dustin Distefano emphasizes that this expansion is crucial for enhancing access to senior in-home care services at a time when such support is needed more than ever.

A recent study from Columbia University highlights a troubling trend: nearly half of the U.S. population is experiencing a caregiving emergency, particularly alarming in states like Florida, which has been classified as „critical.“ High-risk areas such as California, North Carolina, and Virginia also raise concerns. The expansion of A Place At Home aims to address these challenges by providing a comprehensive suite of services geared towards seniors. These include in-home care, care coordination, senior living alternatives, and staffing solutions for local facilities, all designed to enable seniors to age safely in their own homes while alleviating the burden on family caregivers.

New Faces, New Hope

A Place At Home isn’t just opening new locations; they’re welcoming passionate franchise owners who have personal motivations for getting into this essential service sector. For instance, Danielle and Sam Smith from Weston, Florida, were inspired by their experience caring for Danielle’s stepfather, who suffers from Parkinson’s disease. Meanwhile, Rob and Kristina Rafalski in Reston bring firsthand caregiving experience, with Kristina being a licensed nurse practitioner and Rob having cared for his brother with special needs.

In North Raleigh, Vasily Mozgovoy and Diana Urlichich, a Duke-trained nurse, are focusing on high-quality, personalized care. Lastly, Luis Morones and Rita Lopez from Yorba Linda are driven by their compassionate journey while caring for Rita’s grandmother diagnosed with Alzheimer’s. This diverse group of franchise owners highlights the commitment to compassionate care that A Place At Home stands for.

Market Trends and Future Outlook

The in-home senior care franchises market is on the rise, projected to grow from USD 441.5 billion in 2025 to USD 1,091.3 billion by 2035, according to Future Market Insights. This growth reflects the increasing demand for home care services as the population ages. With an annual growth rate of 7.7%, fueled by an aging population and rising disposable incomes among baby boomers, the demand for in-home care services is expected to soar.

Challenges such as high overhead costs and labor shortages loom, yet opportunities abound in telehealth and AI-driven support. The shift towards integrated, tech-enabled care models only enhances the potential for franchise growth. Additionally, family caregivers are a key market segment, looking for trustworthy and personalized services, which showcases the importance of companies like A Place At Home that prioritize this need.

The Growing Revenue Landscape

According to the U.S. Census Bureau, there’s a clear trend towards increasing revenues for home care and elderly services, driven by the aging baby boomer population. Currently at 73 million, the baby boomers will see their numbers swell to 83.9 million by 2050, nearly doubling the figures from 2012. Revenue for home health care services surged by 50.5% between 2013 and 2020, demonstrating the urgent need and preference for services that allow seniors to remain in the comfort of their homes.

As the demand for high-quality care continues to grow, companies like A Place At Home are well-positioned to make a significant impact in the lives of seniors and their families. With new franchise owners stepping up to the challenge, the future of in-home senior care in the U.S. looks brighter than ever.