In a remarkable milestone for the Iberostar Group, the Iberostar Selection Es Trenc was officially inaugurated on June 5, 2025, amidst a celebration attended by the company’s founder, Miguel Fluxà, and various tourism industry figures. This luxurious five-star hotel, which previously operated under the name THB Mallorca Sur, has undergone an extensive 15-month renovation that has transformed it into a modern gem located in Colonia de Sant Jordi, Mallorca. Spanning a picturesque land peninsula, the hotel features 145 rooms—100 of which are standard rooms and 45 luxurious suites, each boasting terraces or balconies with stunning sea views.
The hotel’s interiors are tastefully designed in earthy tones, and all accommodations come with open bathrooms, allowing guests to feel connected with the serenity of the surrounding nature. Guests will also enjoy panoramic vistas from communal areas, such as the lobby, buffet, à-la-carte restaurants, and fitness center—engagements that enhance their relaxing getaway.
A New Standard for Luxury and Fun
The Iberostar Selection Es Trenc offers more than just elegant lodgings. Visitors can indulge in an impressive pool landscape, including a unique reflection pool intended for Star-Prestige guests, which opens up to all guests after 7 PM. Additionally, a rooftop bar provides an exciting venue that features regular DJ performances, perfect for those looking to soak up the vibrant atmosphere under the Mediterranean sky.
Aside from this new opening, Iberostar is on a roll, having opened additional hotels in destinations such as Tunisia, Aruba, and Miami Beach this year. The company reports a strong revenue increase of 15% across Europe compared to the previous year, while the German market shows a modest growth of just 2%, signaling a slump in visitor numbers from that region. Looking forward, Iberostar has ambitious plans to renovate more hotels post-summer season, with investments totaling €210 million.
Expanding Horizons and Sustainability Efforts
On the expansion front, Iberostar is aiming for five to ten new hotel openings each year, focusing primarily on new constructions and management agreements. Excitingly, the company plans to extend its reach into the Indian Ocean and East Africa, including Zanzibar. Moreover, the Iberostar Selection Es Trenc is set to welcome more luxury with the introduction of 22 villas planned for the Winter 2026/2027 season.
Yet, growth isn’t solely about numbers; the Iberostar Group is deeply committed to sustainability. The company serves as responsible tourism advisors to the Global Tourism Plastics Initiative and has developed partnerships with numerous organizations dedicated to sustainable practices. Their proactive initiatives include collaborations with the Ellen MacArthur Foundation, Marine Stewardship Council, and local organizations across different nations, fostering a collective push towards sustainable tourism and environmental stewardship, as detailed on their dedicated sustainability page.
As we look forward to the ongoing impact of Iberostar on our local tourism landscape, questions arise about how these developments will shape our perception of luxury and environmental responsibility in travel. Fortunately, with such iconic new locations like the Iberostar Selection Es Trenc, it seems there’s plenty to be excited about in the coming years.
For further details, you can check out the insights from Touristik Aktuell, Mallorca Zeitung, and Iberostar’s Sustainability initiatives which further reflect their commitment to a better future for travelers and the environment alike.