Get Tatted and Eat Free: Chipotle's Tattoo Fiesta on Friday the 13th!

Miami, FL, USA - As June 13 approaches, Chipotle has plenty of reasons to celebrate, particularly for the tattoo-loving community. On this famous date, which falls on a Friday this year, the fast-casual restaurant is rolling out an exciting promotion that will send fans clamoring for tacos and burritos – and maybe a new temporary tattoo or two.

Chipotle has announced a special buy-one-get-one (BOGO) deal from 3:00 PM to 4:00 PM for customers sporting any type of tattoo, be it permanent, temporary, or even a doodle drawn on with a pen. This whimsical promotion is aligned with the meme “tatted like a Chipotle bag,” which humorously refers to individuals adorned with text-based tattoos. The initiative not only aims to boost foot traffic but also to celebrate Chipotle’s fanbase, as detailed by Jacksonville.com.

Temporary Tattoos and a Diverse Offer

Alongside the BOGO deal, Chipotle is introducing a collection of thirteen temporary flash tattoos inspired by the chain’s signature elements. These designs reflect popular items from the menu, including a black fork and a water cup, along with the catchy slogan „Chipotle is my life.“ Customers in participating locations, including Miami and Los Angeles, can snag these fun tattoos while supplies last during the promotional hour.

The tattoo giveaway will take place at thirteen selected Chipotle locations across the United States. Included among them are major cities like Chicago, New York, and San Francisco. At the same time, customers can enjoy a free meal – as long as they’ve purchased an entrée of equal or greater value, up to five items per check. According to Chipotle’s newsroom, the limited-time offering is intended to bring a bit of joy and a nod to tattoo culture.

Tattoos and Tradition

The association of Friday the 13th with tattooing has deep roots, tracing back to sailors who would tattoo the number 13 to ward off bad luck. This tradition has evolved into celebrated tattoo events across the country, particularly since 1995 when Oliver Peck launched a series of tattoo promotions in Dallas. It’s become a day revered by tattoo enthusiasts, and Chipotle appears to be capitalizing on that cultural significance.

This innovative marketing strategy, introduced by CEO Scott Boatwright, comes at a time when Chipotle is looking to increase engagement and create buzz amidst recent declines in sales and customer traffic. By blending pop culture with the culinary experience, the company hopes to entice existing customers while attracting new ones, tapping into the vibrant spirit of summer.

So, whether you’re a die-hard fan or just in the mood for a burrito, head to your nearest participating location on June 13. Who knows, you might walk out with a little extra ink and a very satisfying meal!

For more details, check out the full promotion on Franetic and on Chipotle’s official site.