The excitement is building as the 31st Amelia Concours d’Elegance approaches, set to take place from March 6 to 8, 2026, at the Golf Club of Amelia Island and The Ritz-Carlton Resort in Fernandina Beach, Florida. This prestigious event will showcase the unveiling of a brand-new, limited-production Alpina model from BMW, aimed exclusively at customers in the U.S. and Canada. The official reveal is slated for Friday, March 6, at 2:15 PM ET, and it promises to be a highlight of the weekend.
Details about the new Alpina model remain tightly under wraps, but a teaser photo suggests it will be based on the current BMW X7 (G07 LCI). Whether it will be marketed as the XB7 or under a different name is still uncertain. This exclusive offering aims to attract collectors and enthusiasts alike, making it a significant draw at the Concours event.
Celebrating Milestones at the Concours
In addition to the Alpina model’s debut, the Amelia Concours will celebrate several important milestones for BMW. This year marks the 40th anniversary of the iconic BMW M3, which first hit the market in 1986. Attendees can look forward to a display featuring six generations of the M3, showcasing models such as the E30, E46, and G80, among others.
The event will also honor the 50th anniversary of the BMW 6 Series and the 60th anniversary of the BMW 2002. It’s a tribute not just to the past, but also to the innovative spirit that drives BMW forward. For those passionate about automobiles, the Concours promises a feast for the eyes and a trip down memory lane.
More Than Just Cars
The Amelia Concours d’Elegance is not only about luxury vehicles; it’s a celebration of engineering excellence as well. On March 7, the BMW Award for Engineering Excellence will be presented, recognizing groundbreaking innovations in the automotive world. Following the main event, attendees can enjoy the “Cars & Caffeine” event on March 8, featuring over 400 vehicles and a vibrant atmosphere celebrating BMW’s milestones.
With over 50 years of operations in the U.S., BMW has made a significant impact on the local economy, supporting more than 120,000 jobs and contributing over $43.3 billion annually. The company’s largest production facility in the world is located in South Carolina, underscoring its commitment to the American market.
As we count down to the Amelia Concours, the anticipation for both the unveiling of the new Alpina model and the celebration of BMW’s rich history continues to grow. Don’t miss the chance to be part of this extraordinary automotive event! For more details, visit Speedme and Bimmer Today. For official information, check out BMW Group.