Highlands Sports Complex Secures Five More Years with SFM Management

Clearwater, USA - In a significant move for local sports and community events, the Ohio County Development Authority (OCDA) has decided to renew its contract with Sports Facilities Management (SFM) for another five years. This decision was made during a meeting at The Highlands Event Center, marking a continuation of a partnership that began before the opening of The Highlands Sports Complex in 2020. OCDA President Randy Wharton expressed optimism about this ongoing collaboration, which has already helped the facility thrive in its initial stages.

Ohio County Solicitor Don Tennant is set to draft a legal addendum to the lease agreement, aiming for completion by June 30. This renewal is seen as a strategic decision to keep the momentum going for the sports complex, which has gained popularity since its inception. However, not all feedback has been universally positive, as Wharton noted some uncertainty about whether the complex completely meets its expectations.

Plans for Enhancement

Aside from the renewal with SFM, OCDA is keen on enhancing the overall experience at The Highlands Event Center throughout 2025. Currently, they are exploring partnerships with private entities that could help improve operations and marketing efforts. Wharton highlighted the importance of keeping the facility booked continuously and generating additional revenue through various services.

The organization is considering a public-private partnership that could bring in fresh ideas and resources to better manage the facility. As Wharton puts it, operating the facility „like a business“ is essential for the OCDA, especially given that there are limited options for new retail spaces in the surrounding area. Most locations are already occupied, prompting the OCDA to look at attracting regional and national restaurant chains to create a more family-friendly atmosphere.

Future Developments

The Highlands development itself is over 20 years old, with original roofs and lighting scheduled for replacement this year. This enhancement is critical not just for aesthetics but also for functionality, ensuring that the facility can meet modern standards and expectations. Additionally, the OCDA is exploring the potential for new housing developments in the area, which could further attract visitors and residents alike.

Ohio County has also made strides in other fronts. Enrollment in the upcoming West Liberty University/Marshall University aviation program is projected to exceed expectations, with 24 students anticipated for the fall. Meanwhile, retired Major General James Hoyer is leading initiatives at the Wheeling-Ohio County Airport to train emergency responders, which could improve operations and fuel sales.

Collaborative Opportunities

Utilizing a public-private partnership (P3) structure could be beneficial for future developments, as highlighted by Sports Facilities. Such partnerships can help pool resources like land and capital, along with attracting new developments such as hotels, restaurants, and retail shops. The role of private sector partners is crucial, from financing to managing new assets, creating a network of benefits for the community.

As we move forward, the combination of local policy, community engagement, and private investment could set The Highlands Event Center on a path of sustained growth and enhanced visitor experience. The OCDA’s proactive approach, along with SFM’s proven track record, indicates a commitment to not just maintain, but elevate the standards for community and sporting events in Ohio County.

Keeping our fingers crossed, the next steps for The Highlands will shape not only the local sports scene but the community at large. There’s certainly something to be said for the power of collaboration and shared vision in creating vibrant, engaging spaces for all.