DATA PRIVACY STATEMENT
This data privacy statement informs you about the nature, scope, and purpose of the processing of personal data (hereinafter referred to as „data“) within the context of providing our services, as well as within our online presence and its associated websites, functions, and content, and external online presences, such as our social media profiles (hereinafter collectively referred to as „online presence“). Regarding the terminology used, such as „processing“ or „controller,“ we refer to the definitions in Article 4 of the General Data Protection Regulation (GDPR).
CONTROLLER
WOM87 Global News LLC
447 Broadway 2nd FL
10013 New York
New York, United States
TYPES OF DATA PROCESSED
– Master data (e.g., personal details, names, or addresses).
– Contact data (e.g., email addresses, telephone numbers).
– Content data (e.g., text entries, photographs, videos).
– Usage data (e.g., websites visited, interest in content, access times).
– Meta/communication data (e.g., device information, IP addresses).
CATEGORIES OF DATA SUBJECTS
Visitors and users of the online service (hereinafter, we will refer to the data subjects collectively as „users“).
PURPOSE OF PROCESSING
– Provision of the online service, its functions, and content.
– Responding to contact requests and communicating with users.
– Security measures.
– Audience measurement/marketing
TERMS USED
„Personal data“ means any information relating to an identified or identifiable natural person (hereinafter referred to as „data subject“). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g., a cookie), or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.
“Processing” means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means. The term is broad and encompasses virtually any handling of data.
“Pseudonymization” means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.
“Profiling” means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements.
“Controller” means the natural or legal person, public authority, agency, or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.
“Processor” means a natural or legal person, public authority, agency, or other body which processes personal data on behalf of the controller.
RELEVANT LEGAL BASIS
In accordance with Article 13 of the GDPR, we inform you of the legal bases for our data processing. For users within the scope of the General Data Protection Regulation (GDPR), i.e., the EU and the EEA, the following applies if the legal basis is not specified in the privacy policy:
The legal basis for obtaining consent is Article 6(1)(a) and Article 7 GDPR;
The legal basis for processing data to fulfill our services and implement contractual measures, as well as to respond to inquiries, is Article 6(1)(b) GDPR;
The legal basis for processing data to comply with our legal obligations is Article 6(1)(c) GDPR;
In the event that processing personal data is necessary to protect the vital interests of the data subject or another natural person, Article 6(1)(d) GDPR serves as the legal basis.
The legal basis for processing necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller is Article 6(1)(e) GDPR.
The legal basis for processing data to protect our legitimate interests is Article 6(1)(f) GDPR.
The processing of data for purposes other than those for which it was collected is governed by the provisions of Article 6(4) GDPR.
The processing of special categories of data (pursuant to Article 9(1) GDPR) is governed by the provisions of Article 9(2) GDPR.
SECURITY MEASURES
In accordance with legal requirements, and taking into account the state of the art, the costs of implementation, and the nature, scope, context, and purposes of processing, as well as the varying likelihood and severity of the risk to the rights and freedoms of natural persons, we implement appropriate technical and organizational measures to ensure a level of security appropriate to the risk.
These measures include, in particular, ensuring the confidentiality, integrity, and availability of data by controlling physical access to the data, as well as access to, input of, disclosure of, and ensuring the availability and separation of the data. Furthermore, we have established procedures that ensure the exercise of data subject rights, the deletion of data, and responses to data breaches. We also consider the protection of personal data during the development and selection of hardware, software, and processes, in accordance with the principles of data protection by design and by default.
COOPERATION WITH PROCESSORS, JOINT CONTROLLERS, AND THIRD PARTIES
If, in the course of our processing, we disclose data to other persons and companies (processors, joint controllers, or third parties), transfer it to them, or otherwise grant them access to the data, this is done only on the basis of legal permission (e.g., if the transfer of data to third parties, such as payment service providers, is necessary for the performance of a contract), if users have consented, if a legal obligation requires it, or on the basis of our legitimate interests (e.g., when using agents, web hosting providers, etc.).
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. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . If we disclose, transmit or otherwise grant access to data to other companies within our corporate group, this is done in particular for administrative purposes as a legitimate interest and, furthermore, on a basis that complies with legal requirements.
TRANSFERS TO THIRD COUNTRIES
If we process data in a third country (i.e., outside the European Union (EU), the European Economic Area (EEA), or the Swiss Confederation), or if this occurs in the context of using third-party services or disclosing or transferring data to other persons or companies, this will only be done if it is necessary for the performance of our (pre-)contractual obligations, based on your consent, due to a legal obligation, or based on our legitimate interests. Subject to explicit consent or a contractually required transfer, we will only process or have data processed in third countries with a recognized level of data protection, which includes US processors certified under the „Privacy Shield“ or on the basis of special guarantees, such as contractual obligations through so-called standard contractual clauses of the EU Commission, the existence of certifications, or binding internal data protection regulations (Articles 44 to 49 GDPR, EU Commission information page).
RIGHTS OF DATA SUBJECTS
You have the right to request confirmation as to whether your personal data is being processed and to access this data, as well as further information and a copy of the data, in accordance with legal requirements.
In accordance with legal requirements, you have the right to request the completion of your personal data or the correction of inaccurate personal data concerning you.
In accordance with legal requirements, you have the right to request that your personal data be erased without undue delay, or alternatively, in accordance with legal requirements, to request the restriction of the processing of your personal data.
You have the right to receive the personal data concerning you that you have provided to us, in accordance with legal requirements, and to request its transmission to another controller.
Furthermore, in accordance with legal requirements, you have the right to lodge a complaint with the competent supervisory authority.
RIGHT TO WITHDRAW CONSENT
You have the right to withdraw any consent you have given with effect for the future.
RIGHT TO OBJECT
You can object to the future processing of your personal data at any time in accordance with legal requirements. In particular, you can object to processing for direct marketing purposes.
COOKIES AND RIGHT TO OBJECT TO DIRECT MARKETING
„Cookies“ are small files that are stored on users‘ computers. Various types of information can be stored within cookies. A cookie primarily serves to store information about a user (or the device on which the cookie is stored) during or even after their visit to an online service. Temporary cookies, also known as „session cookies“ or „transient cookies,“ are cookies that are deleted after a user leaves an online service and closes their browser. Such a cookie might, for example, store the contents of a shopping cart in an online store or a login status. „Permanent“ or „persistent“ cookies are cookies that remain stored even after the browser is closed. For example, login status can be saved so that users remain logged in when they return to the site after several days. Similarly, user interests can be stored in such a cookie for audience measurement or marketing purposes. Cookies offered by providers other than the operator of the website are referred to as „third-party cookies“ (otherwise, if they are only the operator’s own cookies, they are called „first-party cookies“).
We may use temporary and persistent cookies, and we explain this in our privacy policy.
If we request users‘ consent to the use of cookies (e.g., via a cookie consent banner), the legal basis for this processing is Article 6(1)(a) GDPR. Otherwise, users‘ personal data processed via cookies is handled in accordance with the following explanations within this privacy policy, based on our legitimate interests (i.e., our interest in analyzing, optimizing, and operating our online services economically, as defined in Article 6(1)(f) GDPR), or if the use of cookies is necessary for the performance of our contractual obligations, pursuant to Article 6(1)(b) GDPR, or if the use of cookies is necessary for the performance of a task carried out in the public interest or in the exercise of official authority, pursuant to Article 6(1)(e) GDPR.
If users do not wish to have cookies stored on their computer, they are asked to deactivate the corresponding option in their browser’s system settings. Stored cookies can be deleted in the browser’s system settings. Disabling cookies may limit the functionality of this website.
You can generally object to the use of cookies for online marketing purposes with many services, especially tracking, via the US website http://www.aboutads.info/choices/ or the EU website http://www.youronlinechoices.com/. Furthermore, you can prevent the storage of cookies by disabling them in your browser settings. Please note that this may prevent you from using all the features of this website.
DELETION OF DATA
The data we process will be deleted or its processing restricted in accordance with legal requirements. Unless expressly stated otherwise in this privacy policy, the data we store will be deleted as soon as it is no longer required for its intended purpose and there are no legal obligations to retain it.
If the data is not deleted because it is required for other legally permissible purposes, its processing will be restricted. This means the data will be blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax law reasons.
Storage of Personal Data
The storage period is determined by applicable statutory retention requirements and legal obligations. Your personal data, which is processed based on a legal provision or contractual obligation, will be stored for the period absolutely necessary for processing. Data processed based on your consent will be stored until you withdraw your consent.
SSL/TLS Encryption
This site uses SSL/TLS encryption for security reasons and to protect the transmission of confidential content, such as bookings or inquiries that you send to us as the site operator. You can recognize an encrypted connection by the fact that the browser’s address bar changes from „http://“ to „https://“ and by the lock symbol in your browser’s address bar.
When SSL/TLS encryption is activated, the data you transmit to us cannot be read by third parties.
Server Log Files
The website provider automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. This includes:
Browser type and version
Operating system used
Referrer URL
Hostname of the accessing computer
Time of the server request
IP address
This data is not combined with other data sources.
The collection of this data is based on Article 6 Paragraph 1 Letter f GDPR. The website operator has a legitimate interest in the technically flawless presentation and optimization of its website – for this purpose, the server log files must be recorded.
Analytics Tools and Third-Party Tools
When you visit our website, your browsing behavior may be statistically analyzed. This is primarily done using cookies and so-called analytics programs. The analysis of your browsing behavior is generally anonymous; your browsing behavior cannot be traced back to you.
You can object to this analysis or prevent it by not using certain tools. Detailed information and opt-out options can be found in the following privacy policy:
a) Cookies
To ensure you can use our website smoothly and conveniently, and to allow us to optimally design and analyze our web pages, we—like many other company websites—use cookies.
If you disable cookies, parts of our website may not display correctly or function optimally.
1a. What are cookies?
Our website uses cookies. Cookies do not harm your computer and do not contain viruses. Cookies help make our website more user-friendly, effective, and secure. Cookies are small text files that are stored on your computer and saved by your browser.
Cookies that are necessary for carrying out electronic communication processes or for providing certain functions you have requested (e.g., the shopping cart function) are stored on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in storing cookies to ensure the technically flawless and optimized provision of its services. Any other cookies (e.g., cookies for analyzing your browsing behavior) are addressed separately in this privacy policy.
Cookies are primarily categorized into the following types, depending on their purpose:
Technical & Analytical Cookies:
The Italian Data Protection Authority classifies the following types of cookies as „technical cookies,“ which do not require the explicit consent of the website visitor:
Navigation Cookies:
These are essential cookies that allow visitors to view and navigate the website, as well as to access registration-required or protected areas (login and authentication areas, security areas when purchasing a product in an online store).
Functional Cookies:
These are cookies that enable access to certain website functions, improving website performance or making your visit more convenient.
Analytics Cookies:
These are cookies that enable access statistics by collecting anonymous data on the number and behavior of visitors. These cookies cannot and will not be used to identify website visitors. All collected data remains anonymous.
Third-party cookies
These types of cookies provide services and functions of the website that are developed by „third-party providers“ (i.e., other websites/organizations). Third-party cookies are generated, for example, by the „social media plugins“ of social networks such as Facebook, Google+, and Twitter, or by services such as Google Analytics, Google Maps, and YouTube, which are integrated into the website. These third-party cookies are generated by embedded plugins or technologies of the respective organizations. We have no control over the cookies and privacy settings of these services or organizations and expressly point out that our use of third-party services is solely subject to their respective cookie and privacy policies.
„` Cookie information for the following third-party services can be found at these links:
YouTube, Google Analytics, Google Maps, Google Plus
https://www.google.com/intl/de/policies/technologies/cookies/
https://www.facebook.com/help/cookies/
Profiling Cookies
These types of cookies are used to display interest-based or usage-based online advertising to website visitors via the Google advertising network or other online advertising providers. Ads are displayed based on the websites previously visited by the user and are shown on subsequently visited websites that allow remarketing advertising via remarketing campaigns. Remarketing campaigns can be created using services provided by third parties (such as the Google Ads Remarketing Tool). Remarketing campaigns generate so-called profiling cookies.
Profiling cookies are stored for a longer period.
You can permanently opt out of the use of profiling cookies for remarketing by disabling interest-based advertising from Google here:
https://www.google.com/settings/ads/onweb/
Further detailed information can be found on the official website of the European Interactive Digital Advertising Alliance: www.youronlinechoices.eu
2a. What types of cookies do we use?
Technical cookies
These are necessary to view the website, use its functions, and access secure areas.
You can find our currently used cookies here: http://www.cookie-checker.com
Current Italian legislation does not always require explicit consent from visitors for the use of cookies. In particular, such consent is not required for the use of so-called technical cookies, as the legislator recognizes that these cookies are essential for a website to function properly and for users to successfully perform the activities requested on the website.
Analytical cookies
The Italian Data Protection Authority also includes analytical cookies, which anonymously display web analytics data, among the technical cookies. Analytical cookies help us improve the website by anonymously tracking which links and functions are used most frequently.
Third-party cookies and services
This website uses the following third-party services:
Google Maps
Profiling cookies:
This website does not currently use profiling cookies.
3a. How can I manage and disable cookies?
You can also disable the storage of cookies in your browser or delete cookies that have already been stored. Disabling cookies may prevent parts of the website from displaying correctly or functioning optimally.
Here’s how to block, disable, or delete cookies in your browser:
Google Chrome
Mozilla Firefox
Internet Explorer
Safari
Opera Mobile
Disabling Google Analytics cookies:
You can prevent Google Analytics from collecting your data by clicking the following link. This will set an opt-out cookie that prevents the collection of your data on future visits to this website: Disable Google Analytics for this website.
Third-party cookies
can also be individually deactivated or deleted by the user. Instructions for this can be found on the website of the European Interactive Digital Advertising Alliance:
www.youronlinechoices.eu
b) Google Maps
This website uses the Google Maps service via an API. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
To use the functions of Google Maps, it is necessary to store your IP address. This information is generally transmitted to and stored on a Google server in the USA. The provider of this website has no influence on this data transfer.
The use of Google Maps is in the interest of presenting our online services in an appealing way and making it easy to find the locations we have indicated on the website. This constitutes a legitimate interest within the meaning of Art. 6 Para. 1 lit. f GDPR.
More information on the handling of user data can be found in Google’s privacy policy: https://www.google.de/policies/privacy/.
CHANGES AND UPDATES TO THE PRIVACY POLICY
We ask that you regularly review the content of our Privacy Policy. We will update the Privacy Policy as soon as changes to our data processing activities make this necessary. We will inform you as soon as any changes require action on your part (e.g., consent) or any other individual notification.
CONTACT US
When you contact us (e.g., via contact form, email, telephone, or social media), the information you provide will be processed in accordance with Art. 6 Para. 1 lit. b (within the framework of contractual/pre-contractual relationships) and Art. 6 Para. 1 lit. f (other inquiries) of the GDPR for the purpose of processing and handling your inquiry. Your information may be stored in a Customer Relationship Management system („CRM system“) or a comparable system for managing inquiries.
We delete inquiries when they are no longer needed. We review the necessity of retaining inquiries every two years. Furthermore, the statutory archiving obligations apply.
Google Maps Privacy Policy
We use Google Maps from Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA) on our website. Google Maps allows us to better visualize locations and thus improve our service. By using Google Maps, data is transferred to Google and stored on Google’s servers. Here, we would like to explain in more detail what Google Maps is, why we use this Google service, what data is stored, and how you can prevent this.
What is Google Maps?
Google Maps is an online map service from Google Inc. With Google Maps, you can search for the exact locations of cities, landmarks, accommodations, or businesses on the internet via a computer or app. If businesses are listed on Google My Business, additional information about the company is displayed alongside the location. To show directions, map snippets of a location can be embedded into a website using HTML code. Google Maps displays the Earth’s surface as a road map or as an aerial or satellite image. Thanks to Street View images and high-quality satellite imagery, very precise representations are possible.
Why do we use Google Maps on our website?
All our efforts on this page aim to provide you with a useful and meaningful experience on our website. By integrating Google Maps, we can provide you with essential information about various locations. Thanks to Google Maps, you can see at a glance where our company headquarters are located. The directions always show you the best and fastest way to reach us. You can get directions for routes by car, public transport, on foot, or by bicycle. For us, providing Google Maps is part of our customer service.
What data does Google Maps store?
In order for Google Maps to fully offer its service, the company needs to collect and store data from you. This includes, among other things, the search terms you enter, your IP address, and your latitude and longitude coordinates. If you use the route planner function, the starting address you enter will also be saved. However, this data storage takes place on Google Maps‘ websites. We can only inform you about this, but we have no control over it. Because we have integrated Google Maps into our website, Google places at least one cookie (name: NID) in your browser. This cookie stores data about your user behavior. Google primarily uses this data to optimize its own services and to provide you with individual, personalized advertising.
The following cookie is set in your browser due to the integration of Google Maps:
Name: NID
Expiration time: after 6 months
Purpose: NID is used by Google to personalize ads based on your Google searches. With the help of this cookie, Google „remembers“ your most frequently entered search queries or your previous interactions with ads. This ensures you always receive tailored advertisements. The cookie contains a unique ID that Google uses to collect user preferences for advertising purposes.
Example value: 188=h26c1Ktha7fCQTx8rXgLyATyITJ311156383
Note: We cannot guarantee the completeness of the information provided regarding the stored data. Changes by Google, especially regarding the use of cookies, are always possible. To identify the NID cookie, a separate test page was created that only included Google Maps.
How long and where is the data stored?
Google’s servers are located in data centers around the world. Most of Google’s servers are located in America. Therefore, your data is also increasingly stored in the USA. You can find detailed information about the locations of Google’s data centers here: https://www.google.com/about/datacenters/inside/locations/?hl=de
Google distributes data across various storage devices. This makes the data faster to access and better protected against potential manipulation attempts. Each data center also has specific emergency protocols. For example, if there are problems with Google’s hardware or a natural disaster affects the servers, the data will most likely remain protected.
Google stores some data for a fixed period. For other data, Google only offers the option to delete it manually. Furthermore, the company anonymizes information (such as advertising data) in server logs by deleting part of the IP address and cookie information after 9 or 18 months.
How can I delete my data or prevent data storage?
With the automatic deletion function for location and activity data introduced in 2019, information about your location and web/app activity is stored for either 3 or 18 months, depending on your choice, and then deleted. You can also manually delete this data from your history at any time via your Google account. If you want to completely prevent location tracking, you need to pause the „Web & App Activity“ section in your Google account. Click on „Data & Personalization“ and then on the „Activity controls“ option. Here you can turn activities on or off.
You can also disable, delete, or manage individual cookies in your browser. The process varies depending on which browser you use. The following instructions show you how to manage cookies in your browser:
Chrome: Delete, enable, and manage cookies in Chrome
Safari: Manage cookies and website data with Safari
Firefox: Clear cookies to remove data that websites have stored on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Delete and manage cookies
If you generally do not want to allow cookies, you can configure your browser to always notify you when a cookie is about to be set. This allows you to decide whether to allow each individual cookie.
Google is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. More information can be found at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI. If you would like to learn more about Google’s data processing, we recommend that you consult the company’s own privacy policy at https://policies.google.com/privacy?hl=de.
Google Fonts Privacy Policy
We use Google Fonts from Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA) on our website.
You do not need to register or provide a password to use Google Fonts. Furthermore, no cookies are stored in your browser. The files (CSS, fonts) are requested via the Google domains fonts.googleapis.com and fonts.gstatic.com. According to Google, requests for CSS and fonts are completely separate from all other Google services. If you have a Google account, you don’t need to worry that your Google account data will be transmitted to Google while using Google Fonts. Google collects data on the use of CSS (Cascading Style Sheets) and the fonts used and stores this data securely. We will examine the specifics of this data storage in more detail later.
What are Google Fonts?
Google Fonts (formerly Google Web Fonts) is an interactive directory with more than 800 fonts provided free of charge by Google LLC.
Many of these fonts are released under the SIL Open Font License, while others are released under the Apache License. Both are free software licenses. Therefore, we can use them freely without paying any license fees.
Why do we use Google Fonts on our website?
With Google Fonts, we can use fonts on our own website without having to upload them to our own server. Google Fonts is an important component for maintaining the high quality of our website. All Google fonts are automatically optimized for the web, which saves data volume and is a significant advantage, especially for use on mobile devices. When you visit our site, the small file size ensures fast loading times. Furthermore, Google Fonts are considered secure web fonts. Different rendering systems in various browsers, operating systems, and mobile devices can lead to errors. These errors can sometimes distort text or even entire web pages. Thanks to the fast Content Delivery Network (CDN), Google Fonts eliminates cross-platform issues. Google Fonts supports all common browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod).
We use Google Fonts to ensure our entire online service is displayed as beautifully and consistently as possible. According to Article 6(1)(f) of the GDPR, this already constitutes a „legitimate interest“ in processing personal data. In this context, „legitimate interest“ refers to legal, economic, or non-material interests recognized by the legal system.
What data does Google store?
When you visit our website, the fonts are loaded from a Google server. This external request transmits data to Google’s servers. This allows Google to recognize that you, or rather your IP address, have visited our website. The Google Fonts API was developed to minimize the collection, storage, and use of end-user data to only what is necessary for the efficient delivery of fonts. API stands for „Application Programming Interface“ and serves, among other things, as a data transmitter in the software field.
Google Fonts securely stores CSS and font requests with Google, thus protecting them. The collected usage statistics allow Google to determine the popularity of the fonts. Google publishes the results on internal analytics pages, such as Google Analytics. Google also uses data from its own web crawler to determine which websites use Google Fonts. This data is published in the Google Fonts BigQuery database. BigQuery is a web service from Google for companies that want to move and analyze large amounts of data.
It’s important to note, however, that every Google Font request also automatically transmits information such as IP address, language settings, browser screen resolution, browser version, and browser name to Google servers. Whether this data is also stored is unclear and not explicitly communicated by Google.
How long and where is the data stored?
Google stores requests for CSS assets on its servers, which are primarily located outside the EU, for one day. This allows us to use the fonts with a Google stylesheet. A stylesheet is a formatting template that allows you to easily and quickly change, for example, the design or font of a website.
The font files themselves are stored by Google for one year. Google’s goal is to improve website loading times in general. When millions of websites reference the same fonts, they are cached after the first visit and appear immediately on all subsequent visits. Google sometimes updates font files to reduce file size, increase language coverage, and improve design.
How can I delete my data or prevent data storage?
Data that Google stores for a day or a year cannot simply be deleted. This data is automatically transmitted to Google when you visit our website. To delete this data prematurely, you must contact Google Support at https://support.google.com/?hl=de&tid=311156383. In this case, you can only prevent data storage by not visiting our website.
Unlike other web fonts, Google grants us unrestricted access to all fonts. This allows us unlimited access to a vast array of fonts, enabling us to achieve the best possible design for our website. You can find more information about Google Fonts and other questions at https://developers.google.com/fonts/faq?tid=311156383. While Google addresses data protection issues there, truly detailed information about data storage is not included. It is relatively difficult (almost impossible) to obtain truly precise information from Google about the data they store.
You can also read about what data Google collects and what it is used for at https://www.google.com/intl/de/policies/privacy/.
Google Fonts Local Privacy Policy
We use Google Fonts from Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA) on our website. We have integrated the Google fonts locally, i.e., on our web server – not on Google’s servers. This means there is no connection to Google’s servers and therefore no data transfer or storage.
What are Google Fonts?
Google Fonts (formerly Google Web Fonts) is an interactive directory with more than 800 fonts that Google LLC provides for free use. With Google Fonts, you could use the fonts without uploading them to your own server. However, to prevent any data transfer to Google’s servers, we have downloaded the fonts to our server. In this way, we comply with data protection regulations and do not send any data to Google Fonts.
Unlike other web fonts, Google grants us unrestricted access to all fonts. This allows us unlimited access to a vast array of fonts, enabling us to achieve the best possible design for our website. You can find more information about Google Fonts and answers to frequently asked questions at https://developers.google.com/fonts/faq?tid=311156383.
Google Analytics Privacy Policy
We use the Google Analytics (GA) tracking tool from the American company Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA) on our website. Google Analytics collects data about your actions on our website. For example, if you click on a link, this action is stored in a cookie and sent to Google Analytics. The reports we receive from Google Analytics help us to better tailor our website and services to your needs. Below, we explain the tracking tool in more detail, focusing on what data is stored and how you can prevent this.
What is Google Analytics?
Google Analytics is a tracking tool used to analyze website traffic. For Google Analytics to function, a tracking code is embedded in our website’s code. When you visit our website, this code records various actions you perform. Once you leave our website, this data is sent to and stored on Google Analytics servers.
Google processes the data, and we receive reports about your user behavior. These reports can include, among others:
Audience reports: Audience reports help us get to know our users better and understand more precisely who is interested in our service.
Advertising reports: Advertising reports allow us to analyze and improve our online advertising more easily.
Acquisition reports: Acquisition reports provide us with helpful information on how we can attract more people to our service.
Behavioral reports: These reports show us how you interact with our website. We can track your path on our site and which links you click.
Conversion reports: A conversion is a process in which you perform a desired action as a result of a marketing message. For example, when you go from being a website visitor to a customer or newsletter subscriber. These reports help us understand how our marketing efforts are performing. This is how we aim to increase our conversion rate.
Real-time reports: These reports provide us with immediate insights into what is currently happening on our website. For example, we can see how many users are currently reading this text.
Why do we use Google Analytics on our website?
Our goal with this website is clear: We want to offer you the best possible service. The statistics and data from Google Analytics help us achieve this goal.
The statistically analyzed data gives us a clear picture of our website’s strengths and weaknesses. On the one hand, we can optimize our site so that it’s easier for interested people to find it on Google. On the other hand, the data helps us understand you, our visitors, better. This allows us to know precisely what we need to improve on our website to offer you the best possible service. The data also helps us to make our advertising and marketing efforts more targeted and cost-effective. After all, it only makes sense to show our products and services to people who are interested in them.
What data does Google Analytics store?
Google Analytics uses a tracking code to create a random, unique ID that is linked to your browser cookie. This allows Google Analytics to recognize you as a new user. The next time you visit our site, you will be recognized as a returning user. All collected data is stored along with this user ID. This is what makes it possible to analyze pseudonymous user profiles.
Your interactions on our website are measured using identifiers such as cookies and app instance IDs. Interactions are all types of actions you perform on our website. If you also use other Google systems (such as a Google account), data generated by Google Analytics may be linked to third-party cookies. Google does not share Google Analytics data unless we, as the website operator, authorize it. Exceptions may occur if required by law.
Your interactions on our website are measured using identifiers such as cookies and app instance IDs. The following cookies are used by Google Analytics:
Name: _ga
Value: 2.1326744211.152311156383-5
Purpose: By default, analytics.js uses the _ga cookie to store the user ID. It is primarily used to distinguish website visitors.
Expiration date: after 2 years
Name: _gid
Value: 2.1687193234.152311156383-1
Purpose: This cookie is also used to distinguish website visitors.
Expiration date: after 24 hours
Name: gat_gtag_UA<property-id>
Value: 1
Purpose: Used to throttle the request rate. If Google Analytics is deployed via Google Tag Manager, this cookie is named dc_gtm<property-id>.
Expiration date: after 1 minute
Name: AMP_TOKEN
Value: not specified
Purpose: This cookie contains a token used to retrieve a user ID from the AMP Client ID service. Other possible values indicate a opt-out, a request, or an error.
Expiration date: after 30 seconds to one year
Name: __utma
Value: 1564498958.1564498958.1564498958.1
Purpose: This cookie allows us to track your behavior on the website and measure its performance. The cookie is updated every time information is sent to Google Analytics.
Expiration date: after 2 years
Name: __utmt
Value: 1
Purpose: This cookie, like gat_gtag_UA<property-id>, is used to throttle the request rate.
Expiry date: after 10 minutes
Name: __utmb
Value: 3.10.1564498958
Purpose: This cookie is used to determine new sessions. It is updated every time new data or information is sent to Google Analytics.
Expiry date: after 30 minutes
Name: __utmc
Value: 167421564
Purpose: This cookie is used to establish new sessions for returning visitors. It is a session cookie and is only stored until you close your browser.
Expiry date: After closing the browser
Name: __utmz
Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/
Purpose: This cookie is used to identify the source of visitor traffic to our website. In other words, the cookie stores where you came from. This could have been another page or an advertisement.
Expiration date: after 6 months
Name: __utmv
Value: not specified
Purpose: This cookie is used to store user-defined data. It is updated whenever information is sent to Google Analytics.
Expiration date: after 2 years
Note: This list is not exhaustive, as Google frequently changes its cookie selection.
Here is an overview of the most important data collected by Google Analytics:
Heatmaps: Google creates heatmaps. Heatmaps show the areas you click on, providing us with information about your activity on our website.
Session duration: Google defines session duration as the time you spend on our website without leaving the page. If you are inactive for 20 minutes, the session ends automatically.
Bounce rate: A bounce occurs when you view only one page on our website and then leave.
Account creation: When you create an account or place an order on our website, Google Analytics collects this data.
IP address: The IP address is displayed only in abbreviated form to prevent unique identification.
Location: Your country and approximate location can be determined via your IP address. This process is also known as IP geolocation.
Technical information: Technical information includes, among other things, your browser type, internet service provider, and screen resolution.
Referring website: Google Analytics and we are also interested in which website or advertisement led you to our site.
Other data includes contact information, any ratings, media playback (e.g., playing a video on our site), sharing content via social media, and adding items to your favorites. This list is not exhaustive and serves only as a general overview of data storage by Google Analytics.
How long and where is the data stored?
Google has distributed its servers worldwide. Most servers are located in the United States, and consequently, your data is primarily stored on American servers. You can find detailed information about the locations of Google’s data centers here: https://www.google.com/about/datacenters/inside/locations/?hl=de
Your data is distributed across various physical storage devices. This has the advantage of faster data retrieval and better protection against manipulation. Each Google data center has corresponding emergency protocols for your data. Even if, for example, Google’s hardware fails or natural disasters disable servers, the risk of service interruption remains low.
By default, Google Analytics sets a retention period of 26 months for your user data. After this period, your user data is deleted. However, we have the option to choose the data retention period ourselves. We offer five options for data retention:
Deletion after 14 months
Deletion after 26 months
Deletion after 38 months
Deletion after 50 months
No automatic deletion
Once the specified period has expired, the data is deleted once a month. This retention period applies to your data associated with cookies, user recognition, and advertising IDs (e.g., DoubleClick domain cookies). Report results are based on aggregated data and are stored separately from user data. Aggregated data is a combination of individual data points into a larger unit.
How can I delete my data or prevent data storage?
Under European Union data protection law, you have the right to access, update, delete, or restrict the processing of your data. You can prevent Google Analytics from using your data by using the browser add-on to deactivate Google Analytics JavaScript (ga.js, analytics.js, dc.js). You can download and install the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de. Please note that this add-on only deactivates data collection by Google Analytics.
If you wish to disable, delete, or manage cookies in general (regardless of Google Analytics), there are separate instructions for each browser:
Chrome: Delete, enable, and manage cookies in Chrome
Safari: Manage cookies and website data with Safari
Firefox: Clear cookies to remove data that websites have stored on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Delete and manage cookies
Google Analytics actively participates in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=311156383. We hope we have provided you with the most important information regarding data processing by Google Analytics. If you would like to learn more about the tracking service, we recommend these two links: http://www.google.com/analytics/terms/de.html and https://support.google.com/analytics/answer/6004245?hl=de.
Google Analytics IP Anonymization
We have implemented IP address anonymization for Google Analytics on this website. This feature was developed by Google to ensure that this website complies with applicable data protection regulations and the recommendations of local data protection authorities, particularly where the storage of complete IP addresses is prohibited. The anonymization or masking of the IP address takes place as soon as the IP addresses arrive in the Google Analytics data collection network and before any data is stored or processed.
More information about IP anonymization can be found at https://support.google.com/analytics/answer/2763052?hl=de.
Google Analytics Demographics and Interests Reports
We have enabled advertising reporting features in Google Analytics. The Demographics and Interests reports provide information about age, gender, and interests. This allows us to gain a better understanding of our users without being able to attribute this data to individual persons. You can learn more about the advertising features at https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad.
You can disable the use of your Google account activity and information under „Ad Settings“ at https://adssettings.google.com/authenticated by unchecking the relevant box.
Google Analytics Opt-out Link
Clicking the following opt-out link will prevent Google from recording further visits to this website. Please note: Deleting cookies, using your browser’s incognito/private mode, or using a different browser will result in data collection resuming.
[google_analytics_optout]Disable Google Analytics[/google_analytics_optout]
Google Analytics Data Processing Amendment
We have entered into a direct customer agreement with Google for the use of Google Analytics by accepting the „Data Processing Amendment“ in Google Analytics.
You can find more information about the Data Processing Amendment for Google Analytics here: https://support.google.com/analytics/answer/3379636?hl=de&utm_id=ad
Google Analytics Google Signals Privacy Policy
We have activated Google Signals in Google Analytics. This updates the existing Google Analytics features (advertising reports, remarketing, cross-device reports, and interest and demographic reports) to provide you with aggregated and anonymized data, provided you have allowed personalized ads in your Google account.
The key feature is that this involves cross-device tracking. This means your data can be analyzed across multiple devices. By activating Google Signals, data is collected and linked to your Google account. This allows Google, for example, to recognize if you view a product on our website using a smartphone and only later purchase it using a laptop. Thanks to Google Signals, we can launch cross-device remarketing campaigns that would otherwise be impossible. Remarketing means we can also show you our offers on other websites.
Google Signals also collects additional visitor data in Google Analytics, such as location, search history, YouTube history, and data about your actions on our website. This provides us with better advertising reports and more useful information about your interests and demographic characteristics. These include your age, language, location, and gender. Social criteria such as your occupation, marital status, and income are also included. All these characteristics help Google Analytics define user groups or target audiences.
These reports also help us better understand your behavior, needs, and interests. This allows us to optimize and tailor our services and products for you. This data expires after 26 months by default. Please note that this data collection only occurs if you have enabled personalized advertising in your Google account. This data is always aggregated and anonymous, never personal data. You can manage or delete this data in your Google account.
Google AdSense Privacy Policy
We use Google AdSense, the advertising program of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA), on this website. Google AdSense allows us to display advertisements on this website that are relevant to our content. This way, we can offer you ads that ideally provide real added value for you. In this privacy policy about Google AdSense, we explain why we use Google AdSense on our website, what data is processed and stored about you, and how you can prevent this data storage.
The legal basis for the use of Google AdSense is Article 6(1)(f) (legitimate interest), as there is a legitimate interest in conducting targeted advertising.
What is Google AdSense?
Google AdSense has been around since 2003 and is an advertising program of Google. Unlike Google Ads (formerly Google AdWords), you cannot place your own ads here. Google AdSense displays advertisements on websites, such as ours. The biggest advantage of this advertising service compared to some others is that Google AdSense only shows you ads that are relevant to our content. Google has its own algorithm that calculates which ads you see. Naturally, we only want to offer you advertising that is relevant and provides added value. Google uses your interests and user behavior, as well as our offerings, to determine which ads are suitable for our website and our users. We would also like to point out that we are not responsible for the selection of the advertisements. We simply provide the advertising space on our website. Google selects the ads displayed. Since August 2013, the ads have also been adapted to the respective user interface. This means that whether you visit our website from your smartphone, PC, or laptop, the ads will adjust to your device.
Why do we use Google AdSense on our website?
Operating a high-quality website requires a great deal of dedication and effort. We’re never really finished working on our website. We’re constantly striving to maintain it and keep it as up-to-date as possible. Of course, we also want to achieve financial success with this work. That’s why we’ve opted for advertising as a source of revenue. However, our top priority is ensuring that these ads don’t disrupt your visit to our website. With Google AdSense, you’ll only see ads that are relevant to our topics and your interests.
Similar to how Google indexes a website, a bot analyzes the relevant content and offers on our site. The ads are then tailored to the specific content and displayed on the website. In addition to the content overlap between the ad and the website’s offerings, AdSense also supports interest-based targeting. This means that Google also uses your data to deliver personalized advertising. Ideally, you’ll receive ads that offer genuine added value, and we’ll have a better chance of earning some money.
What data does Google AdSense store?
To display tailored ads that are relevant to you, Google AdSense uses cookies, among other things. Cookies are small text files that store certain information on your computer.
In AdSense, cookies are intended to enable better advertising. The cookies do not contain personally identifiable information. However, it’s important to note that Google considers data such as „pseudonymous cookie IDs“ (where a name or other identifier is replaced by a pseudonym) or IP addresses as non-personally identifiable information. Under the GDPR, however, this data may be considered personal data. Google AdSense sends a cookie to the browser after every impression (which occurs whenever you see an ad), every click, and every other activity that results in a request to the Google AdSense servers. If the browser accepts the cookie, it is stored there.
Third-party vendors may, as part of AdSense, place and read cookies in your browser or use web beacons to store data they receive through ad delivery on the website. Web beacons are small graphics that enable log file recording and analysis. This analysis allows for statistical evaluation for online marketing purposes.
Google may use these cookies to collect certain information about your user behavior on our website. This includes:
Information about how you interact with an ad (clicks, impressions, mouse movements)
Information about whether an ad has previously appeared in your browser. This data helps prevent the same ad from being shown to you repeatedly.
Google analyzes and evaluates the data related to the displayed ads and your IP address. Google primarily uses this data to measure ad effectiveness and improve its advertising offerings. This data is not linked to any personal data Google may have about you through other Google services.
Below, we describe the cookies that Google AdSense uses for tracking purposes. This refers to a test website that has only Google AdSense installed:
Name: uid
Expiration time: after 2 months
Purpose: This cookie is stored under the domain adform.net. It provides a unique, machine-generated user ID and collects data about activity on our website.
Example value: 891269189311156383
Name: C
Expiration time: after 1 month
Purpose: This cookie identifies whether your browser accepts cookies. The cookie is stored under the domain track.adform.net.
Example value: 1
Name: cid
Expiration time: after 2 months
Purpose: This cookie is stored under the domain track.adform.net, represents the client ID, and is used to improve advertising for you. It can deliver more relevant ads to visitors and helps improve campaign performance reports.
Example value: 8912691894970695056,0,0,0,0
Name: IDE
Expiration time: after 1 month
Use: The cookie is stored under the domain doubkeklick.net. It is used to register your actions after viewing or clicking on the ad. This allows us to measure how well an ad performs with our visitors.
Example value: zOtj4TWxwbFDjaATZ2TzNaQmxrU311156383
Name: test_cookie
Expiration time: after 1 month
Use: The „test_cookie“ can be used to check whether your browser supports cookies at all. The cookie is stored under the domain doubkeklick.net.
Example value: not specified
Name: CT592996
Expiration time: after one hour
Use: Stored under the domain adform.net. This cookie is set as soon as you click on an advertisement. We were unable to obtain more detailed information about the use of this cookie.
Example value: 733366
Note: This list is not exhaustive, as Google frequently changes its cookie selection.
How long and where is the data stored?
Google collects your IP address and various activities you perform on the website. Cookies store this information about your interactions on our website. According to Google, the company collects and stores this information securely on its own Google servers in the USA.
If you do not have a Google account or are not logged in, Google usually stores the collected data with a unique identifier (ID) in your browser. The unique IDs stored in cookies are used, for example, to ensure personalized advertising. If you are logged into a Google account, Google can also collect personal data.
You can delete some of the data that Google stores at any time (see next section). Much of the information stored in cookies is automatically deleted after a certain period. However, there is also data that Google stores for a longer period. This is the case when Google has to store certain data for an indefinite period due to economic or legal requirements.
How can I delete my data or prevent data storage?
You always have the option to delete or disable cookies stored on your computer. The exact process depends on your browser.
Here are instructions on how to manage cookies in your browser:
Chrome: Delete, enable, and manage cookies in Chrome
Safari: Manage cookies and website data with Safari
Firefox: Clear cookies to remove data that websites have stored on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Delete and manage cookies
If you generally do not want any cookies, you can configure your browser to always notify you when a cookie is about to be set. This allows you to decide whether to allow each individual cookie. Downloading and installing this browser plug-in from https://support.google.com/ads/answer/7395996 will also disable all advertising cookies. Please note that disabling these cookies will not prevent you from seeing ads, but only personalized advertising.
If you have a Google account, you can disable personalized advertising at https://adssettings.google.com/authenticated. You will still see ads, but they will no longer be tailored to your interests. However, the ads will still be displayed based on factors such as your location (derived from your IP address), browser type, and search terms.
You can find information about what data Google collects and how it uses this data at https://www.google.com/intl/de/policies/privacy/.
Google Cookies for Ad Preferences
Google uses cookies to deliver ads on partner websites. This includes websites that display Google ads or are part of a Google-certified advertising network. When a user visits a Google partner’s website, a cookie may be placed in their browser.
Privacy Policy
Your privacy policy should include the following information:
Third-party vendors, including Google, use cookies to serve ads based on a user’s previous visits to your website or other websites.
Ad preference cookies allow Google and its partners to serve ads to your users based on their visits to your or other websites.
Users can disable personalized advertising in their ad preferences. Alternatively, you can direct users to www.aboutads.info, where they can opt out of a third-party vendor’s use of cookies for personalized advertising.
Unless you have disabled third-party ad serving, cookies from third-party providers or other advertising networks may also be used to serve ads on your website. You must disclose this in your privacy policy as follows:
Notify your visitors that your website serves ads from third-party providers or advertising networks.
Provide links to the relevant provider and the corresponding advertising network websites.
Inform users that they can disable cookies for personalized advertising on the providers‘ websites, if the provider or advertising network offers this option. Alternatively, you can direct users to www.aboutads.info, where they can disable the use of some cookies for personalized advertising by a third-party provider.
Because publisher websites and legal requirements vary from country to country, we cannot suggest specific wording for your privacy policy. However, you can consult resources such as the Network Advertising Initiative (NAI) for creating a privacy policy. Further information on cookie consent statements can be found at cookiechoices.org.