Exciting news is afoot in the Florida Keys! Today, on June 17, 2026, Bass Pro Shops has officially acquired Cheeca Lodge, a stunning resort located in the heart of Islamorada. This purchase falls under their nature-based resort division and is set to enhance the experience for visitors eager to explore the natural wonders of the area. Just a stone’s throw away from the World Wide Sportsman Store and Marina, which is also owned by Bass Pro Shops, Cheeca Lodge is perfectly positioned to become a hub for outdoor enthusiasts.
The address of this beautiful resort is 81801 Overseas Highway, Islamorada. While the purchase price hasn’t been disclosed, it’s worth mentioning that the property was previously on the market for a whopping $300 million! Cheeca Lodge boasts 26 buildings, including the main lodge featuring spacious rooms around 850 square feet and 25 charming villa buildings. Imagine unwinding in such a picturesque setting—it’s just the kind of place you want to escape to!
Bringing Nature Closer
Bass Pro Shops has clear plans for Cheeca Lodge. The aim is to showcase the natural offerings of the Everglades and the Florida Keys to visitors. This initiative aligns perfectly with their mission to promote outdoor recreation and a love for nature. With the backdrop of palm trees swaying in the ocean breeze, imagine enjoying activities that highlight the region’s unique ecosystems!
But wait, there’s more! Johnny Morris, the founder of Bass Pro Shops, is also rolling out plans for the Valhalla Island Resort in Marathon, just a short drive away. This resort is touted to be the largest in the Florida Keys, stretching over 175 acres with more than a mile of beachfront. Located only 15 minutes from Marathon International Airport and a couple of hours from Miami, it’s set to become a major draw for tourists. And here’s something cool: the design will maintain over 50% green space, promoting sustainability and low-impact development. How refreshing is that?
A Commitment to Conservation
The Valhalla Island Resort will be vehicle-free, featuring permeable surfaces and a strong focus on ecological sensitivity. With plans for 110 units of cottages, a master lodge, and even a general store, visitors will find plenty of comforts while still being close to nature. There’s also a full-service marina, perfect for those keen on inshore and offshore fishing!
Johnny Morris isn’t just a businessman; he’s a conservationist at heart. His collaboration with local conservation partners, such as the Florida Fish and Wildlife Commission and Audubon Florida, highlights his commitment to enhancing the area’s natural ecosystem. Plus, the development is designed to be carbon neutral, utilizing renewable energy sources and rainwater harvesting. It’s a win-win for both tourism and the environment!
Bass Pro Shops operates a dozen locations throughout Florida, contributing significantly to the state’s sportfishing and tourism industries. With the addition of Cheeca Lodge and the upcoming Valhalla Island Resort, the company is poised to boost tourism in the Florida Keys, especially in the realms of sportfishing and nature-based adventures. Construction for the Valhalla Island Resort is expected to be completed within the next two years, so keep an eye out for updates!
As these developments unfold, it’s clear that Bass Pro Shops is not just about retail; they’re deeply invested in promoting a sustainable future for the Florida Keys. Exciting times are ahead for both locals and visitors alike!